[ENG] Nathalie Kowalczyk | Beyond the Pixel: From Design Craft to Strategic Advantage | WaysConf 2025

Episode notes

Magic happens when designers weave together user needs and business objectives - creating solutions that users love while driving measurable organizational success. This talk explores how business literacy transforms designers into strategic partners who shape company direction. We’ll examine how understanding metrics, pricing strategies, and competitive positioning enhances the designer’s toolkit to create better products that thrive in the market.

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