Wash and Win with Friends · 2026-02-20 · 41 min
Key moments - from our scoring
Substance score
35 / 100
Five dimensions, 20 points each
Starting and scaling a pressure washing business requires mindset before equipment - but the right equipment is critical once you're committed. Joshua Brown and David Elam ('Heart') break down the exact eight-step launch sequence they'd follow today: market analysis, coaching, purpose-driven business planning, legal setup, digital marketing, equipment (specifically 8 GPM rigs like Honda GX690 skids at ~$20k), digital training via UPFLIP, and hands-on boot camp training. Brown argues that a $20k skid generates $250-300k annually because operators complete 1500-2000 jobs daily - far outpacing low-cost equipment that creates frustration and injury. Elam emphasizes equipment as systems; bad systems destroy profitability. Both stress the importance of the 'sharp axe' mindset (referencing Ecclesiastes) and investing in proven coaching: Elam doubled revenue in three months after committing to the right program. The three-day boot camp covers roof cleaning (30-40¢ per sq ft), gutter cleaning, house washing, driveway sealing, CRM tools like CallPro, KPI scorecards, and culture-building through morning check-ins. This episode targets aspiring and early-stage operators deciding whether to bootstrap cheap equipment or invest in systems that accelerate cash flow and reduce physical toll.
Save up for an 8 GPM (gallon per minute) rig like a Honda GX690 with 3500 PSI mounted on a skid (~$20k) rather than starting with a cheap 2-4 GPM unit, because an 8 GPM system lets you complete 1500-2000 jobs daily and generate $250-300k annually, while low-cost equipment causes back injury, frustration, and business failure.
A properly equipped 8 GPM skid-mounted pressure washer can generate $250-300k annually because it allows operators to complete $1500-2000 worth of work per day through faster cleaning and upselling services like roof cleaning at 30-40¢ per square foot.
Mindset - not equipment or debt. Success comes from believing 'I'm going to provide for my family with this equipment' and being willing to fight for growth; equipment problems and debt are secondary to having the mental commitment to make the business work.
Roof cleaning (30-40¢ per sq ft generating $7-9k per job), gutter cleaning, house washing, driveway cleaning and sealing, and widow/community-care work, which Brown's boot camp teaches hands-on over three days covering all services, CRM tools like CallPro, and KPI scorecards.
David Elam doubled his residential cleaning company revenue in three months after investing in a coaching program and courses, then quadrupled it within 12 months - moving from barely breaking even to five-figure monthly revenue.
Our reviewer’s read on each dimension, with quotes from the episode.
A handful of useful practitioner benchmarks (equipment specs, daily revenue targets, tiered-pricing uplift) are buried under motivational filler, book-list readings, and extended infomercials for the hosts' own academy and webinar. The GPT demo with FRAP has some operational value but is underdeveloped.
a twenty thousand dollar skid can do 250 to $300,000 a year in work because you're able to do 1500 to $2000 a day
there's a study done in 2019 that showed when you go from just Offering your service to, then productizing that and offering three tiers of your service...on average revenue goes up by 75% in the first 12 months
The episode leans almost entirely on recycled coaching orthodoxy - mindset supremacy, Storybrand, Extreme Ownership, Atomic Habits, John Maxwell. The FRAP framework claiming private-equity roots is the only mildly fresh angle, but it's introduced and dropped without depth.
FRAP stands for frequency referrals, average ticket and pricing. And um, it's based on actually private equity formulas
leaders are readers
David Elam is a real operator who sold a residential cleaning business and achieved measurable growth, lending genuine practitioner credibility, but neither host has demonstrated operations at meaningful scale, and David's current role is primarily as a coach and GPT builder rather than a high-volume field operator.
we had a residential cleaning company for several years and then we sold it a couple years ago
we doubled our revenue in three months. Three months. We doubled our business
The episode offers a reasonable density of concrete figures - GPM specs, skid cost, daily revenue ceilings, per-square-foot roof pricing, and named percentage uplifts - but the 2019 study is anonymous, testimonials use only first names, and several headline claims go unsupported.
a roof wash can be 30, 40 cents per square foot. And you're talking about 7, 8, 9 thousands of dollars worth of washing a roof
one of the guys in our group, Kevin...he actually uh, raises average ticket by 35% in one week
This is a co-hosted webinar presentation masquerading as a podcast; the 'questions' are almost exclusively soft prompts for affirmation, there is zero pushback on any claim, and large sections are direct promotional reads for the hosts' own products, destroying any conversational momentum.
David, do you have anything to add to that?
Is there anything else you want to show on, on this, this bot, David?
Computed from the transcript - who did the talking, and the words that came up most.
Stop working harder and start working sharper. If you are trading 12 hours of manual labor for a $500 paycheck, you don't have a scaling business - you have a dull ax. In Part 3 of our "Start & Scale" series, Joshua Brown (The Pressure Washing Pastor) and David Elam break down the physical engine of your business: the equipment and the mindset required to handle a six-figure growth spurt. In this episode, we discuss: The "Sharp Ax" Principle: Why Ecclesiastes 10:10 is the ultimate business growth strategy. The $300k Rig Math: How a $20,000 investment in a professional skid creates $1,500 - $2,000 days. Skid vs. Trailer: The hidden costs of maintenance and why your terrain determines your setup. Mindset Over Machinery: The #1 indicator of success according to industry leaders (it’s not what you think). The ROI of Coaching: How David doubled his revenue in just 90 days by investing in the right information. THE TECH STACK (Equipment Mentioned): The Gold Standard: Honda GX 690 (8 Gallon Per Minute / 3,500 PSI) The Setup: Truck Skids (6.5’ to 8’ beds) for better maneuverability. The Essentials: Chemical tanks, Water buffers, Roof pumps, and Hose reels.
Transcribed and scored by The B2B Podcast Index.
Joshua Brown: What's your number one indicator if someone is successful or not? And he didn't say equipment. He said the mindset. It's your mindset.
David Elam: But a couple years ago it was sharpen the axe. And, you know, in Ecclesiastes it says, uh, if the axe is sharp, you don't have to work as hard.
Joshua Brown: Equipment's not the problem. Being in debt is not the problem. It's being the person that doesn't have the mindset that I'm going to provide for my family with this piece of equipment.
David Elam: Having the right equipment does sharpen your axe. And equipment really is a system. It's a system in your business. And so if your systems suck, then everything else about your business is going to suck.
Joshua Brown: Let's go.
Narrator: Welcome to Wash and Win with Friends, the podcast where pressure washing business owners share their origin stories, the mistakes they made, and exactly how they built a profitable Pressure Washington business from the ground. I'm your host, Joshua Brown from Brown's Pressure Washing. And every episode you're getting real stories from real operators. No fluff, just the blueprint. Whether you're thinking about starting a pressure washing business or you're ready to scale from solo to multiple trucks, you're in the right place. Hit subscribe, so you never miss a story.
Joshua Brown: Now, let's get into it. Hey, welcome back to week three of the Wash and Win With Friends webinar. I, um, am one of our hosts, Joshua Brown, Pressure Washing Pastor. And with me we have David Elam. Let's go. You got any nicknames?
David Elam: I really don't. Maybe I need one.
Joshua Brown: I think your wife has a pretty good nickname for you.
David Elam: Yeah, she calls me Heart.
Joshua Brown: Yeah.
David Elam: And actually a lot of people, a lot of our friends, because we, that's all we call each other. We never call each other by our name. And our friends, uh, are like Heart, you know, or my kids, Heart.
Joshua Brown: So, so for now on, we're just going to say, uh, slay like David slash Heart. Hey, welcome back. If you're listening, thank you for not logging off yet. We are in the middle of everything you need to do to start and scale your pressure washing business. If you've missed the last couple of weeks, make sure you go back. We start with everything, step by step, on what we would do and if we were starting a pressure washing company tomorrow. And we've covered already, let me show you some of the things. If you're watching on YouTube, I'm going to share my screen with you and you can kind of see that the things that we've covered are the first thing I would do is you got to find a market analysis, get some coaching, create a purpose driven business uh, plan which I actually, I would say that this thing is so vitally important for those who don't want to stay in the truck the rest of their lives. Because what you learn is your vision directly ties to how long you're going to be in the truck. And if you start a business with the end in mind by, by having a compelling mission, a uh, compelling vision, putting some core values together and creating some goals, you are way more likely to experience success, invite people into it. You can talk passionately about the subject. I need to stop talking so much. Uh, we also talk about getting legal. We show you, you know what, general liability insurances, yada yada yada, digital marketing, physical marketing and today my friend, heart, what are we going to be stepping into?
David Elam: Get equipment. Get the right equipment.
Joshua Brown: Yeah. And so if you're listening, I want you to think about this. That the equipment you purchase will ultimately determine how much work you can do in an hour. It breaks down as simple as that. And um, you can start with, you know, a 2.3 gallon per minute 4,000 psi pressure washer. But that one pressure washer, it might cost you a couple hundred dollars will take you all day to clean that house. And you're more likely to do damage, get frustrated and quit. And if you're, you're an outlier if you, if you say no. I love using a 2 point X gallon per minute. It takes so long. Have you ever watch washed the house? Uh, David, I have.
David Elam: Uh, not.
Joshua Brown: Yeah, it's miserable and your back hurts. And, and so long story short, we teach here is do everything you can to save up as much money as you can to buy the best you can. Your equipment will greatly determine how much work you can do in an hour. And so at Browns we just have a standard 8 gallon per minute Honda GX I think it's called a 690 and it has 3500 psi. And then we downstream our soaps, we have a chemical tank, a water bumper and that's how we're kind of set up. We do mix batching every day. But in front of you if you're watching on YouTube, I kind of break down the cost of the difference between a trailer and a skid. Some of the things to consider if you're getting a trailer is you want to consider your terrain and then who's driving the trailer. Um, we have had trailers jump off of the Hitch, run into mailboxes, run down hills, hit things, break things. And also the uh, cost of maintenance over time is very expensive trailer. So if you're trying to discern what's better for you, if you have the money and a truck, a skid is a beautiful place to land. And a skid basically drops back about six and a half to an eight foot ah, truck bed. And then you have all of your equipment mounted to it. And usually you're talking a pressure washer, some hose reels, a chemical tank, a roof pump and a water bumper is basically the, the main things that are going to be on it. For a skid that has one pressure washer on it, you're looking about $20,000 for everything. When you hear 20 GS, you might be thinking like I did when I started the company, I'm like, bro, there ain't no way I got 20 like uh, $20,000, who's got that? But I want you to know this, a twenty thousand dollar skid can do 250 to $300,000 a year in work because you're able to do 1500 to $2000 a day currently, um, in our market with that one pressure washing set up. And so when you're thinking about hey, how much work can I do in a day or how much I can make or my time is valuable. And I've had, David, I had a long conversation with Austin, uh, Davis on this conversation, uh, because I asked him a question on a podcast. I said, what's the number one mistake that you see entrepreneurs making when they start their business? I don't know if he was taking a jab or not, but he basically, he took a, a. I mean he basically spoke to something I spoke about on upflip and he said they buy too much equipment. When I heard, I'm like, is that true? So uh, if anybody pushes back on anything, I don't immediately reject it, I chew on it and I try to make sure that I'm not being prideful in my thoughts here. And so I listened and I understood and I'm like, okay, I kind of see your position. But I followed up with this question and I think it was the Trump question. I said, well, after he shared chatting I said, have you seen number one? What's your number one indicator if someone is successful or not? And he didn't say equipment. Because if you would assume that the number one mistake that people make then the opposite would be true. Is like the best decision you can make is, is your equipment. But but logically, it doesn't connect. So let me process, let me share what he said. He said the mindset. It's your mindset. And then you push back on the equipment now, and it's like, the equipment's not the problem. Um, being in debt is not the problem. It's being the person that doesn't have the mindset that I'm going to provide for my family with this piece of equipment, spend a lot of money on equipment. You buy it. It's time to go fight for your family. And that's, uh, one reason people start a business is to provide for their family. So let me encourage you, if you're trying to decide, do I spend $500 or $20,000, what kind of person is your mindset? You know, do you have the mindset to say, I am going to make this thing work, I'm going to grow? And so to be clear, you might want to try 6 months with a 2 gallon per minute, $500 setup just to make sure you like the industry. But as soon as you know that you're in this game to provide for your family, I would encourage you to invest in equipment that'll get you through jobs the fastest. David, do you have anything to add to that?
David Elam: Yeah, I mean, if, if I'll say a couple things. You know, if people are kind of on the fence or they feel like, uh, you know, I'm not sure I could do that. I need to test things out first or whatever. A lot of times when I'm starting a business, I'll make a rule with myself and I'll see the equipment I want to buy or maybe the coaching program that I want to buy. And I'll say, if I get my. If I get one client, then I'll. Then I can justify making that next move, you know, So I recently did that with, with something, um, and it was a good decision, you know, and that, that proved to myself that I was able to do it. Another thing I'll say is, to your point, Josh, is, um, every year I'll have kind of a word or phrase in mind. Like in 2026, my word for the year is build. My wife and I together, we're going to build this year.
Joshua Brown: Amen.
David Elam: And, um, in so many ways, you know, all the ways. But a couple years ago, it was sharpen the axe. And, you know, in Ecclesiastes it says, uh, if. If the ax is sharp, you don't have to work as hard. And so having the right equipment does sharpen your ax. And equipment really is a system. It's a system in your business. And so if your systems suck, then everything else about your business is going to suck and you're not going to be as profitable, actually. So to your point, you're going to be, you know, you'll, you'll be forced to work slower and your hourly rate, what you're making per hour just goes way down. I mean, it's awful. So I know the power of having the right tools. And I think what a lot of times people do is they, they buy periphery stuff just to make themselves feel good. And it's like, well, you don't necessarily need all that, but get the, get the basics that are strong and proven and are going to do the job in an efficient way. You know, go all in on that so that you can be most profitable.
Joshua Brown: Yeah, thank you for sharing that. And, uh, again, we're trying to offer this as a tool for you to process and for you to think ultimately we want to see you succeed. And what I experienced is one or two days working with a four gallon per minute from Northern Tools. I pulled my back, I'm putting the hose, things are leaking and I'm like. And uh, I had already worked with an 8 gallon per minute. A friend of mine who owns Parker's Pressure Washing in Winston Salem already worked with him. And so I knew what the pressure washer was capable of. Yeah, I knew it. I was like, there ain't no way
David Elam: to do this isn't a pressure washer.
Joshua Brown: Yeah. And so anyway, I would encourage you save up, uh, make sure you're a person that doesn't give up when things get difficult and get out there and go to business once you make the big purchase, um, the next thing I do is I get digital training. If you don't have hands on training, it's very helpful for you to get some video courses. And so I'm basically highlighting here that UPFLIP has some amazing videos, not just about pressure washing, but I think they've got somewhere around 29 different businesses that you can start in 20, 26 and beyond when we're filming this. And so if you're interested in learning other businesses that you can start, they've got the entire video courses from these leaders, including Browns and other landscaping and other businesses that you can start. And you can get all the training digitally for 79 to 99amonth, depending on, you know, when you reach out to them. So I'd encourage you go check out UPFLIP and check out the video courses. Our video courses we go over leadership, marketing, sales, operations, services and cash flow. 11 hours we go through all the equipment. It's a tremendous value and it's a way of getting training without going to a boot camp or spending a lot of time and money traveling somewhere to get hands on training, which is phenomenal. But if you don't have that economics, get the video courses. Uh, anything you want to share on that, David? I want to hit the pause button.
Narrator: If you're listening to this and thinking
Joshua Brown: I want to start a pressure washing
Narrator: business or I need to scale what I've got, I've got something for you. Every month we run a free webinar called Wash and Wind where we break down the exact steps to start a pressure washing business the right way. How to scale from solo operator to multiple trucks.
Joshua Brown: A custom market analysis so you know
Narrator: if you're in the right area and if it's profitable. And we'll cover our in person boot camps where you get hands on training. This isn't theory. This is the system that helps hundreds of operators build six and seven figure businesses.
Joshua Brown: Here's what you'll do.
Narrator: Go to pressurewashingpasture.com to write now and reserve your spot. It's free and you'll walk away with a plan. That's pressurewashing pastor.com and link is in the show notes.
Joshua Brown: Let's get back to our story.
David Elam: No, I, I think you're right on. I mean you just, you just really have to invest in your training and make sure you again, sharpen the ax, you know, make it, make it easy for yourself to do the job, you
Joshua Brown: know, as easy as you can. I just want to give you opportunity to speak into any area that, that we're chewing on. So the step number eight would be get digital training. Um, I think it'd be helpful. And there is a, a law that John Maxwell teaches called the uh, I think it's the law of the lid that you can't go above what you've learned. And so becoming a student, learning something can actually help you grow and in all areas of life. And so whether it's a man, husband, father or a business, just surrounding yourself with wisdom and paying whatever you gotta pay to learn it as a principal is wise.
David Elam: I will say this. Um, when my wife and I, so we had a residential cleaning company for several years and then we sold it a couple years ago. And um, when we were struggling and barely making any money, we're kind of losing money, um, we decided to go all in on a Coaching program and assets and courses like you're talking about. Um, I struggled for basically 12 months before that to barely make a dollar. When we got the right information and the right tools, I'm not kidding you. We doubled our revenue in three months. Three months. We doubled our business. And um, I'll never forget when I had my first five figure month, I
Joshua Brown: was like, oh my gosh.
David Elam: And then, and then we ended up quadrupling within that first 12 months that, within that first year we quadrupled our revenue. So I was on the struggle bus forever. And then when you get the right tools, man, it makes all the difference. And so I will say you've got to invest in yourself. You've got to just believe and go all in and find people that have been there, done that, um, and have a path, a proven path. And they're not just, you know, gurus talking nonsense or whatever, um, but people you can trust. And then you will go so much faster.
Joshua Brown: Yeah, thank you for sharing that. Um, the reason that David and I are in the positions we're in is because we've earned trust. And when we share with you, hey, these are the things that we would do. It's because these are really the things that we would do to grow our business or we're trying to lead you in leading your family and providing for your, for your family and community. Uh, next thing I would get is if I got video courses, I would get hands on training. Um, I, David, I mentioned that I had a friend named, um, Keith Parker, Parker's Pressure Washington in Winston Salem, N.C. and I worked with him for a half a day when I was processing, do I really want to open a pressure washing business? What is it? What does it look like? And so I just called my buddy up and I said, hey, can I work with you for a half a day? And what I experienced is he had a truck. He ah, had people showing up to his house, grabbing other trucks. And I went with him on one job. He threw soap down on a wooden deck with some stairs. It sat there, we scrubbed a little bit of areas and then he rinsed it off and it looked brand, uh, new. And I'm like, what kind of voodoo magic are you doing with that? So, and then he had, he did a house wash and this house wash. You know, I'd never seen an eight, ah, gallon per minute in operations. And when I saw him throw the soap on the side of the house, it looked like you were giving a baby a bath with water from Niagara Falls with soap in it and I was like, that's so beautiful. You know, the soap clinged onto the siding and then he let it sit there for five or 10 minutes, came back, rinsed it off and I'm like, mhm. It's so, uh, beautiful. I really did fall in love with cleaning. Well, it's amazing when you get hands on training, you're learning how to wash a roof. A roof wash can be 30, 40 cents per square foot. And you're talking about 7, 8, 9 thousands of dollars worth of washing a roof. And you get trained how to do that. It's one thing to watch a video, it's another thing to actually put your hands on a, on a gun. Not a physical gun, but a wand. And, and the experience what it's like to clean and then experience leadership development and then experience seeing trucks go all through the cities. Um, we also, we wash widows houses. And so when you get to see a widow cry and say, why are you guys so kind? And we're praying for them on their property, all of a sudden your lights, they turn on and you're like, this is what business as a mission looks like. This is what it looks like to love your neighbor. And so, uh, doing a boot camp really allows you to see the hands on tools, but it also opens your mind to this imagination of what it looks like to use business for missions to serve people. And so we do training here in Nashville. It's not cheap, but it is worth every dollar, um, inside of it. And so I've got the dates here of some of the ones that are coming up in 2026. Any questions or any thoughts that you might have, David?
David Elam: Um, I love that. I think it's really powerful. Do you want to kind of go over maybe a quick agenda like what you guys would do and is that I see that as three days, right?
Joshua Brown: Yes, three days. The first two days we strategically go over every single thing that you might do in a pressure washing company. And so for us it's all of our services. And so you would get a roof clean, you get gutter cleaning, you would get housewash, you get driveway cleaning and sealing, you get all the different, um, products. You understand what sh is and, and learn how to say sodium hypochlorite, you know, or yeah, pronouncing things and you're like, how do you pronounce that? You get to see what a check in looks like before you send your team off. Where much of your culture happens inside that check in. When people, if you look at what a workflow looks like. And so that's a two day, hands in, hands on, build problem solving. Because things do break down. Water doesn't work. You got customers, you got a cost. You get to see, take notes, uh, take videos and you get to experience what that's like. And then we have one day that's out of the field and we go over CRM, how to use Call Pro, how to, you know, get this thing organized and customers and invoices and we go over numbers, we create a scorecard. I've got a private GPT that you can create your own scorecard for 20, 26 or whatever year you start your business. And you know every single month how many leads you need, right? What you need to close on, what you need to upsell. And then we also add two KPIs that are Kingdom principle indicators that we want to encourage you to try in. And then we also go over lead generation from inbound, outbound referrals and affiliates. We talk about that and we talk about sales and philosophy and we also get to know each other. So it is a ton of information. And um, usually on day one, I'll look at people, I'll be like, hey, how much was today worth? And every single one of them has said $10,000.
David Elam: I was just going to say, like, I don't know what you're charging for that, but it's definitely worth at least $10,000. Like I know that level of information and that amount of information condensed into three days is like, bro, you could run on that for years. Like, that is incredible.
Joshua Brown: Well, I, uh, was asking myself, whenever I do something, I, I, I answer it this way, what would I want someone to do for me if I was in this situation? What would I want to experience? What would I want to know? And that's what we lead with is, is how do I be to you what I would want you to be to me if I was starting my company from scratch. So that's kind of what we're gone. Um, also, here's some books. And when I go over these books, guys, I, I probably. David, are you a reader? Yeah. And, and what you learn is leaders are readers. And so if you're going to grow a big business, you need to be a big learner. And so I've got like a handful of books that I, that I kind of created as I would start here, uh, one book a month I would start processing and think through. Called To Create is a fabulous book about that you are created to create and so it helps you have permission that your calling isn't necessarily to work for somebody else. Your job is called to create something great for your community, for God. And so called to create gives you that inspiration. Story brand. Are you familiar with story brand at all?
David Elam: Yeah, yeah, I've got a couple of his books.
Joshua Brown: Yeah, Donald Miller goes over a framework of victim, villain, hero and guide. And we'll stop after this. We'll end this for, for week three. Um, to level up. Uh, but the story brand framework of understanding that every customer that you meet, and this isn't just customers, this is you. When you're talking, you talk as a victim, villain, a guide, hero. When you visit and create your wireframe for your website or you hire a company to make your website, does your website have a story brand connected to it? And what you see is most people think their business is to be the hero. And you, you don't exist to be the hero. You exist to be a guide and make the customer the hero. Your team members the hero, your vendors the hero. It's not about you. If you go on Facebook and follow different coaches and different influencers, guess who they're making it about? Many times themselves. Uh, that don't make anybody feel good except for that person. Really. You want to make much of the people around you and your success is not built on you. It's built on the people around you. So Story brand helps you first acknowledge that, huh? I may have created myself as the idol here. And I need to quit calling people my slaves. I mean my employees. And I need to, um, I need to call them my team members. Maybe instead of being a leader, I need to become a servant. And then what does a great servant look like? Well, the greatest leader of all time, we know who that is. He took off, um, a robe, he got on his knees and he washed his disciples feet and then stood up and said, do you understand what I've done for you this day? If your lord and master has washed your feet, you go and wash other people's feet. And so these books that I put here, they're to help transform you. Form is a great word. They're to transform you into a better image of a business owner as a business. And so anyway, those are some of the things. Anything you want to share from these books you see up here, David. And any of them that you read that you're like, dude, I love that book.
David Elam: I, to be honest, I've not read, funny enough, I haven't read any of the books on the screen right now. Um, I think I, I read quite a bit of Storybrand and I, I very familiar with him and watch a lot of his stuff. Um, some of my favorite books when you mentioned earlier is ah, John Maxwell's the 21 Laws of Irrefutable Leadership. Um, that one I've, I've read on audiobook, listened to it on audio many times and I love that book. It's so, so powerful. Um, another one of my favorite business books is um, uh, Extreme Ownership. That's an amazing book to really learn how to lead a team effectively and just have you have the humility as a business owner that like every, every problem starts and stops with you, you know, in your business and you just own it radically. Um, I love that one.
Joshua Brown: Hey, if, if you're listening to this in your car on a job site, I want you to do me a favor and I want you to invite friends to this. Anyone that is thinking about starting a business or scaling, make sure you share it with them. Um, if you can't see all the books that are mentioned or because you're not on YouTube, do go check out our YouTube page, Brown's pressure Washing. You can look for our podcast portion, um, on here. The Gap and the Gain by Dan Sullivan is one of the best mindset books I've ever read. It basically says that most people live their whole lives in a gap. They compare their lives where they're at today to where they wish they were, which creates a gap and it brings them down to the bottom m portion of their brain and they're, they, they don't have the creativity, they don't have the excitement and the fervor for life. So if you find yourself complaining, griping, wishing you were doing better, depressed men actually lead uh, the country in uh, following through on committing suicide because they live inside this gap principle. And basically Dan teaches, hey, instead of living your life wishing you were somewhere else, why don't you look where you're at today compared to 15 years ago to 20 years ago and you're like, dude, there's so much to give thanks and if you live that you, you end up having momentum which is called the gain. So just these books here are great level up books and there's a handful atomic habits. Come on. So, yeah, all right, so at the end of this podcast we're going to start highlighting something that David's going to be giving away inside of a gated community. David, uh, has created a private GPT and would you mind sharing a little bit about what that is? And then I'll share with everybody how to get access to it?
David Elam: Yeah, yeah, absolutely. And do you want me to share my screen and kind of walk through
Joshua Brown: it or, or sure. If they're watching on YouTube, um, they're more than welcome. If, if you're not watching on YouTube, you do want to come and check out, um. One of David's expertise is creating private chatbots to help automate and grow your business. So he's made a handful and he's going to be offering one to, um, anybody who wants to take a look at it. And it's going to be inside of our gated coaching community. And so let me tell you where that is, why he's pulling it up. Do you have access to the screen or do you.
David Elam: Yeah, yeah, I think we're good.
Joshua Brown: Starting and scaling a pressure washing business is hard. And one of the reasons it makes it hard is because you really don't have the leadership, the marketing, the sales, the operation, the services and the cash flow that's required to scale a business. This is why I started a Wash and Win Academy. If you're interested in finding out more about the academy, you come first into a free webinar where we go over all the systems that you need to put in play in order to scale your business. Tomorrow, Simply go to pressurewashingpasture.com and sign up for our Wash and Win With Friends webinar. Hope to see you on the inside. Peace.
David Elam: Yeah. So this, uh, GPT I created is called Make Better Offers. And you know, one of the frameworks that we teach inside the Washington Wind community is a framework called frap. FRAP stands for frequency referrals, average ticket and pricing. And um, it's based on actually private equity formulas that, you know, if a private equity business, uh, or firm bought your company today, they would come in and start to install these four frameworks and make your business way more profitable than you ever thought it could be. It could be. So a lot of times as, as owner operators, you know, we're just kind of struggling and making it through and, and, and not really sure, you know, how to grow the business sometimes or how to market well. FRAP really takes care of that and we've got a ton of uh, frameworks that we share within FRAP to help you grow your business and be more profitable. So one of the things that we do for Average Ticket is actually, um, productize all of your service offerings and that's so, so important. Um, there's a study done in 2019 that showed when you go from just Offering your service to, then productizing that and offering three tiers of your service. So if you do house washing, soft washing, you know, you've got your extreme super whizbang bundle and then you've kind of got your um, your deluxe right there in the middle. And then you've got your basic, basic house wash. So when you offer three service offerings and price them correctly, um, on average revenue goes up by 75% in the first 12 months. So you literally can almost double your business just by changing the words that you say basically. And so this GPT is designed to help you do that. So uh, it's got four different things here. I want to create good, better, best bundles. That's going to help you create that three tier system for whatever, uh, service you want to do. Maybe, uh, you need a new phone script just for taking calls. This is actually trained on just sales. And so like if you need help with your sales and kind of role playing a little bit, this can be really valuable for you. Um, can you help me generate a new estimate script? So this is like your in person workflow when you're there at a home and giving people estimates, your timing and pacing and what you say and how you say is so important. So this is going to help you refine all of that. So if you feel like that's a weak area for you, this can be gold. And then can you help me create a decoy offer? A decoy offer is a specific framework that we teach inside of frap, um, that really helps you, um, create a high ticket offer for your service and position things very, very differently when you're selling your services. And just to give some quick testimonials. So Josh, um, I was telling you earlier, one of the guys in our group, Kevin, um, I worked with him on this framework one on one and he actually uh, raises average ticket by 35% in one week just by productizing these packages, putting some things together and just, just pitching it a little bit differently. Um, one of the guys I worked with raises average ticket 90% in three months by using this framework. So this is really valuable. Um, we're giving it away for free, but it is absolutely worth a lot of money. So I want you to take advantage. I don't want you to be fooled just because it's free, that it's, it's like not good. So when you fill this out or when you click on one of these buttons, it's going to ask you everything it needs to know about your business to give you, um, Some suggestions and build those packages for you and then you're good. And it's even going to suggest some price points. You just want to massage it a little bit for your market, but it's going to get you 80% of the way there. Um, and then I want you to try this out and then on your next 10 estimates, let's say pitch it this way that the GPT tells you and see what happens. I think you'll be really surprised. And, uh, what I always tell our guys in the coaching community is, hey, try this out on the next 10 estimates and then make a change, kind of tweak it, tweak your workflow, um, and test it, measure it, track it, see what's working, see what's not working. And you're going to find your sweet spot. When you do, that's when you have those, you know, when you double revenue in three months, those kind of moments when your sales system really gets locked in. And so this is going to help you a lot with that.
Joshua Brown: Yeah. And so this bot obviously would be best for those who have started a business or, or are starting a business, but starting to play with it can really give you confidence and understanding how to do, um, you know, ultimately make better offers and scale and grow your business. Is there anything else you want to show on, on this, this bot, David?
David Elam: Well, I'll just do a super, super quick demo. So let's say, um, so let's say we're doing pressure washing and we'll just do, we're just going to do Brown's pressure washing.
Joshua Brown: Whoops. Yeah, thank you for that program, that LLM.
David Elam: Um, yeah, and then, uh, we'll just say residential for now. So it'll, it'll ask you, you know, do you want commercial or residential? And then, uh, you just put that in and then it's going to build out some of these things. And so it's going to start with uh, like the best and then a good, and then a, or sorry, a better and then a good. Um, so the executive clean, this is your high ticket decoy offer. So this includes, you know, this is basically your value stack. Kind of a ninja trick that a lot of people don't do in the home service is you want to include bonuses. A bonus really, um, ramps up the perceived value of a package. And then this would be your suggested price again, you can beat that up, you know, for your market massage a little bit. But see how this is 1195. And then if I go down to my better package, you know, it's a little bit more basic. Still got one bonus and it's 695. So probably a lot of people, like, if you're listening to this podcast right now, you're thinking, and my average ticket is like 300, maybe 250, 350, we want to get you up to like 500, 600. Um, so having this better package even higher than what you normally charge already is going to add a tremendous amount of value. And then, um, and then your basic wash, you know, 495, maybe that's a little bit too high. So again, play, um, with it a little bit. But I, but I want, I want to encourage you, if you're listening to this, to grow your thinking a little bit in terms of what you can charge. I think one of the number one mistakes that almost all business owners make is charging too less when they start out. And, uh, what we tell our guys in the Washington community is don't charge your for your services. What you think you need to make today, you need to charge what you're going to need to charge in 12 months when you've got a team and a truck and, or a multiple trucks and an admin. So you've got to, you've got to charge the prices for the size of your future business, not this the size of the business that you have today. Otherwise you can never grow. I mean, you literally cannot never scale. So, um, I would encourage you guys to use this. It's really going to help you. And then I'll ask you, hey, do you want me to create a phone estimate script or in person estimate script for you? And so you just say yes. And it's going to put that together and it's going to help you actually pitch this and actually frame it. Um, so this is so powerful. Um, the way that you say things and the way you pitch, um, to your customers is everything. And literally I love this because you don't have to spend any money to make more money. You literally can just change the words that you say and generate more money with your mouth. And so it's really a beautiful thing, um, to highly encourage you to use this. And you will, I promise you it'll be so, so valuable.
Joshua Brown: Yeah, I love what you've done. You've actually are providing pressure washing training, um, through this bot. You know how, you know, my kids were talking to Echo today and she said, I'm not Echo, I just live inside of Echo because they changed her name to Echo. She changed her name to Alexa or something like that. I Don't know, but it went from a male voice to a female voice and my kids are chatting with it. My wife looks at me and says, they're setting them up to just talk to robots all day. And I was like, yeah, might as well embrace it. It's going to happen. What you learn through this private GPT is you're actually getting best principal practice. It's almost like going to college or university and you're being trained and that's all done for free. So if it's something you're interested in, um, getting access to, I want you to go to Asugo Dot Network. Um, you'll find a gated community there. You'll end up filling out a little bit of information and then you'll instant message David and you'll say, give me the bot. If that's okay. Yeah, yeah. So this is going to finish up week three. We're going to do week four next week. This will finish up our start and scale a pressure washing business in 2026. Everything that we would do. I, uh, hope this has added value. If you have any questions, feel free to put them in the comments. And until next time, peace.
Narrator: Before you go, if you're already running a pressure washing business and you're serious about scaling with purpose, we need to talk about Wash and RIM Academy. If you want to build a business that provides for your family and impacts your city for the kingdom, this is your home. You can even try a free seven day pass and bring a friend. No credit card, no questions asked. Simply go to pressurewashingpastor.com and click on
Joshua Brown: our Start Here link.
Narrator: That'll lead you to a webinar and you and I will have a conversation from there. If you want to get directly to me, just send me an email. Joshua washing.com today.