VRMA Arrival · 2026-02-23 · 19 min
In this episode of the VRMA Arrival Podcast, Pierre Camille Hamana, CEO and founder of Hospitable, joins us to unpack key findings from Hospitable’s newly released 2026 STR Industry Report and what they signal for hosts and professional property managers. Hamana explains why 2025 was a revealing year for the industry, marked by “stacked pressures” that included rising operating costs, softening demand, staffing challenges, and economic uncertainty. Rather than facing isolated problems, many operators experienced multiple constraints at once, forcing a renewed focus on discipline, efficiency, and day-to-day execution. Despite those headwinds, confidence remains intact. Nearly 60% of surveyed hosts and property managers plan to expand their portfolios in 2026, reflecting long-term belief in short-term rentals as a durable asset class. The challenge, Hamana says, isn’t demand for the product itself, but whether operators have the systems in place to deliver consistent performance and reliable financial returns. A major theme of the conversation is the evolving role of technology.
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