Voices of CX · 2022-11-28 · 39 min
This week, I talked to fellow podcaster and CX professional Rick Denton. He hosts the CX Passport podcast and believes that the best meals are served outside and require a passport, and I tend to agree with that! He’s also the managing principal at EX4CX, a business growth consultancy that wants to help CX professionals stop the “survey & score” mindset to start a “listen & act” one. Also agreed. He’s also recently had a change of mindset around where CX is in the pecking order of business goals. He now sees it more as a specialized tool to accomplish a job, and that job has always been creating customer value and business growth. Agree strongly. And that’s not to say CX is getting phased out - far from it. In fact, Rick sees countries around the world, particularly in the Middle East, embracing CX with a vengeance by piggybacking on the tried-and-true basics that are already working in the US and EU. Enjoy the show, and get ready to expand your horizons a little bit beyond just CX. About Rick Denton Rick Denton believes the best meals are served outside and require a passport.
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