Venture Everywhere · 2026-06-09 · 34 min
In episode 121 of Venture Everywhere, Scott Hartley , a General Partner at Everywhere Ventures , talks with Louise Fritjofsson , co-founder and CEO of Martie - a marketplace creating access through the world of excess by selling surplus and overstocked food and household goods from name brands at a discount. Lou shares how a leftover holiday cookie mix from an earlier startup exposed a broken industry: up to 40% of perfectly consumable products go to landfill because brands have no outlet for their overstock. She discusses Martie's vision to become the household name in liquidation - building a brand where quality, savings, and sustainability all come together. In this episode, you will hear: Sourcing surplus from brands locked out of traditional liquidation channels. Landing partnerships with large retailers to anchor the vendor marketplace. Deploying MATE to screen 6,000 SKUs weekly with a lean buying team. Prioritizing assortment depth and loyalty over membership tiers. Testing mystery boxes and new formats to diversify the customer base. Learn more about Louise Fritjofsson | Martie LinkedIn: Website: Learn more about Scott Harltey | Everywhere VC Linkedin: Website:
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