Value-driven Marketing · 2026-07-17 · 45 min
How did Valentin Radu take Omniconvert from a startup in Romania to a global Customer Value Optimization player working with brands like Patagonia and Orange? It starts with a bold vision - because "you can't get further than your highest vision." Then it's about following the data, not instinct to find your ICP. It's about constantly seeking the talent to get to the next level, and experimenting "like crazy." These are just some of insights you'll learn of how Valentin Radu grew Omniconvert. You'll also hear about the challenges he and his team faced as a Romanian company playing on the global stage, what propelled the company forward, and other key lessons learned along the way. Tune in to hear: How Omniconvert found its ICP through data What the beachhead strategy is and how it worked for them Why founder brand matters as a B2B growth channel The North Star metrics that show what's actually working How a founder's mental state shapes team and company direction Valentin Radu is founder and CEO of Omniconvert, an e-commerce growth platform helping retailers grow customer lifetime value and cut acquisition costs.
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