
UX Research Geeks · 2026-05-14 · 38 min
Vitaly, the UX lead with the European Parliament and co-founder of Smashing Magazine, reflects on the messy reality of designing AI products and why UX matters more than ever in the age of artificial intelligence and AI agents. He also explores how and why many companies rush into implementing AI without addressing issues in their processes and systems and discusses the importance of trust, transparency, and guidance in designing AI products. If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com Do you want to know more? Check out this episode at: vitaly-friedman-designing-ai-products Episode highlights 00:01:56 - The confusing reality of 2026 00:03:54 - What are we doing with AI? 00:06:28 - Prompting and user experience 00:09:56 - AI is the next Internet 00:13:52 - Current state of AI 00:17:57 - The main problem with designing AI products 00:23:44 - How AI amplifies structural and data issues 00:31:12 - Final advice from Vitaly About our guest Vitaly loves beautiful content and does not give up easily.