Adding Strategic Value to Tactical Work with Laura Barboza

Episode notes

Are you a UX practitioner who's frustrated with feeling like you lack agency in your work? Or maybe you're someone who wants to take their UX game to the next level by incorporating strategic outcomes into your tactical deliverables? You’re not alone! Listen (or watch) on… This week I’m joined by my long-time friend, colleague, and UX Strategy expert Laura Barboza for the beginning of our 4th season of UX Cake! Laura and I explore the differences between strategic and tactical work in UX research and design. We start by discussing why it's so important to incorporate strategic objectives into your tactical deliverables. After all, without a bigger picture in mind, your work may lack direction and purpose. We give you practical tips for adding strategic outcomes to your tactical UX deliverables in both research and design. We discuss the challenges that designers and researchers may face and possible pushback from stakeholders who are more focused on short-term goals, and how to speak to the value of your efforts and tie it back to user and business objectives. By being clear on these objectives from the start, you can ensure that everything ties back to the larger strategic goals.

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