Episode 82: Using AI at Work to Win in Search and LLM Discovery with Zak Ali - AI Search optimization - Using AI at Work

Topics in this episode

AI Search optimization AI in the workplace AI for business leaders Workplace AI adoption LLM discovery strategies

Episode notes

Send us Fan Mail Chris Daigle sits down with Zak Ali , General Manager at Finder, to unpack how search is evolving as people move from traditional search engines to large language models like ChatGPT, Claude, and Gemini. Zak explains why SEO is not dead, how LLMs decide which brands to surface, and why trust signals like authority, recency, and editorial rigor matter more than ever. He shares how Finder adapted its content strategy to show up consistently inside AI answers, what types of long tail queries perform best in LLM search, and how AI powered browsers are changing the future of discovery. They also explore how Finder is approaching AI upskilling internally, why hands on experimentation beats mandates, and how non technical teams are using tools like Claude Code and MCPs to dramatically increase productivity. This episode is a must listen for leaders who want to understand where search is headed and how AI is reshaping how customers find solutions.

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