Using AI at Work · 2025-08-11 · 55 min
Send us Fan Mail Chris Daigle sits down with Diane Hammons, Director of Digital Engagement at WG Content, to explore how small teams can harness AI without getting lost in the noise. Diane shares the story behind WG Content’s “AI Pathfinders” group, a volunteer-based council that tackles adoption, governance, and practical business cases for generative AI - starting from small wins like summarization and brand knowledge bases, to developing custom GPTs that support writers and clients alike. She covers overcoming skepticism, setting security policies, avoiding the “shiny object” trap, and preparing for the shift from SEO to generative engine optimization (GEO). Packed with actionable ideas, this episode is a playbook for companies ready to move past pilot mode and into measurable AI impact.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
111: Using AI in the Workplace for Smarter Hiring and Pay Decisions with Cary Sparrow80 / 100109: Using AI Meeting Notes to Turn Conversations Into Business Outcomes with Artem Koren65 / 100108: Using AI Detection Tools to Fight AI Slop and Preserve Authenticity Online with Max Spero69 / 100107: Using Generative Engine Optimization (GEO) to Win the AI Search Race with Cole Casperson71 / 100110: AI in Education: Building Trust While Preparing Students for the Future with Jason Hill
