Using AI at Work · 2025-08-11 · 58 min
Chris Daigle sits down with Diane Hammons, Director of Digital Engagement at WG Content, to explore how small teams can harness AI without getting lost in the noise. Diane shares the story behind WG Content’s “AI Pathfinders” group, a volunteer-based council that tackles adoption, governance, and practical business cases for generative AI - starting from small wins like summarization and brand knowledge bases, to developing custom GPTs that support writers and clients alike. She covers overcoming skepticism, setting security policies, avoiding the “shiny object” trap, and preparing for the shift from SEO to generative engine optimization (GEO). Packed with actionable ideas, this episode is a playbook for companies ready to move past pilot mode and into measurable AI impact.
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