63: Using AI for Content, Analytics, and SEO with Debra Andrews

Episode notes

Chris Daigle dives into an insightful conversation with Debra Andrews, President of Marketri, a strategic B2B marketing consultancy. Debra shares how her team has adopted AI over the past two years - starting with content creation and evolving into analytics, client communications, and even generative engine optimization (AIO). Learn how Marketri builds trust with clients by transparently integrating AI into strategy while maintaining originality and credibility. Debra offers practical steps for teams starting their AI journey, including tools, workflows, and how to balance experimentation with client expectations. A must-listen for marketers, consultants, and any business leader trying to operationalize AI.

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