63: Using AI for Content, Analytics, and SEO with Debra Andrews

Episode notes

Send us Fan Mail Chris Daigle dives into an insightful conversation with Debra Andrews, President of Marketri, a strategic B2B marketing consultancy. Debra shares how her team has adopted AI over the past two years - starting with content creation and evolving into analytics, client communications, and even generative engine optimization (AIO). Learn how Marketri builds trust with clients by transparently integrating AI into strategy while maintaining originality and credibility. Debra offers practical steps for teams starting their AI journey, including tools, workflows, and how to balance experimentation with client expectations. A must-listen for marketers, consultants, and any business leader trying to operationalize AI.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• How to overcome fear of failure in marketingDeath to the Corporate Video · on marketingstrategy

• 111: Using AI in the Workplace for Smarter Hiring and Pay Decisions with Cary Sparrow80 / 100
• 109: Using AI Meeting Notes to Turn Conversations Into Business Outcomes with Artem Koren65 / 100
• 108: Using AI Detection Tools to Fight AI Slop and Preserve Authenticity Online with Max Spero69 / 100
• 107: Using Generative Engine Optimization (GEO) to Win the AI Search Race with Cole Casperson71 / 100
• 110: AI in Education: Building Trust While Preparing Students for the Future with Jason Hill