unSILOed with Greg LaBlanc · 2026-07-28 · 56 min
Dr. Sebastian Wernicke is a data scientist, a partner at Oxera Consulting, and author of the new book Data Inspired: Building an Organizational Culture of Inquiry for Lasting Transformation . Sebastian talks with Greg about why he thinks culture, not tools, is the biggest obstacle to effective data/AI adoption. Sebastian critiques the “data deficit” assumption that more data yields obvious answers, arguing data often increases complexity and should drive inquiry, psychological safety, and willingness to be proven wrong. They contrast data-driven optimization with a data-inspired mindset that also asks “what if” questions to enable transformation, noting A/B testing examples like Google’s “50 shades of Blue” experiment don’t generalize out to most business decisions. Sebastian also explains why initiatives fail when they treat technology as the hard part, while they ignore tacit decision-making, incentives, and workflows, and rely on pilots/lighthouse projects that don’t scale. He outlines strategy using Rumelt’s framework, discusses silos vs “swamps,” leadership behavior, and why CDO/AI roles need explicit transformation mandates, resources, and CEO-level support.
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