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654. Shankar Ananth, Micro-Casing: A Gamified Way to Practice Case Interviews

Unleashed · 2026-07-13 · 26 min

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Episode notes

Show Notes: Shankar Ananth shares his background, mentioning his nine years of consulting experience, highlighting his experience at McKinsey and Bain, and his role in building the new app, Micro-Casing. Bridging the Gap in Case Interview Preparation Shankar explains the gap in case interview preparation methods, which led him to create Micro-Casing. He also mentions his eight years of experience as a case coach and the usefulness of the app for students. He discusses the target audience of the app, which includes consulting candidates and those looking to improve their consulting thinking. Micro-Casing - Your Case Partner Reimagined Shankar explains the homepage of the app, where users can log in through Google or Apple. Quick start guide The app is designed as a decision-making tool with a multi-choice game-like interface to mimic case interviews. Categories Users can choose from various categories like market entry, growth strategy, profitability, market size, or M&A. Avoiding AI Hallucinations Shankar explains the gameplay, where users can pick a category, race the clock, and solve timed cases with two attempts.

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