20: Third Party Marketing Explained - Learning lessons from one of the industry’s well regarded marketers

Episode notes

In this episode of Unfiltered Finance , Ron Geffner sits down with Don Steinbrugge , founder of Agecroft Partners and one of the most respected placement agents in the hedge fund industry. Don breaks down how hedge funds and investment firms actually raise capital, what institutional investors look for, why most managers fail to communicate their edge, and how branding, messaging, and presentation quality determine fundraising success. They also discuss the realities of placement agents, emerging managers, institutional sales, Wall Street politics, and the biggest mistakes fund managers make when trying to scale. This episode is essential listening for hedge fund managers, emerging managers, private fund professionals, institutional allocators, and anyone interested in the business of raising capital .

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