Greg Hahn on why the biggest risk you can take is to be ignorable

Episode notes

Greg Hahn returns to the podcast to discuss the philosophy that has made Mischief one of the most talked-about agencies in the world. From Tubi's famous Super Bowl interruption campaign to turning around legacy brands like JCPenney, Greg explains why the biggest risk brands face today isn't failure, it's being ignored. We discuss how to create safe spaces for dangerous ideas, why AI risks making marketers more cautious, and the hidden cost of playing it safe. Greg also shares the traits of great CMOs, the future of agencies and pitching, the campaigns he's most proud of, and the advice he'd give to the next generation of creatives. Thanks for System1 for supporting the podcast: Timestamps 00:00 - Start 01:43 - Who are Mischief and what do they stand for? 04:26 - What would Greg Hahn’s walk on track be? 05:05 - How to make a safe space for dangerous ideas 07:46 - Is AI making us play it safe? 10:37 - What is the real cost of playing it safe?

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