Trust & Influence in B2B · 2026-06-16 · 43 min
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Professor Laura Chamberlain , Professor of Marketing at the University of Warwick and Founder of Think Talk Thrive. They tackle one of the most pressing questions in the profession right now: Do we still need junior marketers - and if so, what do we owe them? As AI absorbs entry-level tasks and graduate vacancies continue to shrink, is marketing quietly destroying its own talent pipeline? ️ Laura draws on years of teaching across every level of the profession - from undergraduates to C-suite executives - to challenge the notion that AI can simply replace junior roles. She makes a compelling case that young professionals bring far more than cheap labour: native AI fluency, cultural proximity, fresh thinking, and an eagerness that senior hires can't replicate. She and Joel explore how the erosion of mentorship, rising imposter phenomenon among 18 - 25-year-olds, and the compression of entry-level roles are creating a long-horizon crisis no single company will feel - until it's far too late.
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