Tropical Social Podcast · 2025-02-25 · 12 min
How did a small Brisbane bakery turn into a viral sensation, attracting hour-long lines and selling out of cookies like they're Chanel bags on launch day? In this episode, I'm breaking down how Brooki Bakehouse went from a passion project to a must-visit brand dominating Instagram and TikTok. We'll dive into five key marketing strategies that founder Brooke Saward leveraged to build insane hype, create a loyal community, and turn cookies into a full-blown experience. Plus, I'll share how you - whether you're a social media manager or creative - can apply these strategies to your own brand to boost engagement, build authority, and drive sales. Other Links & Resources: Join The Social Sip - My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social. The Social Re-Brew - Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online. Freebie : Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence. Let's Connect!
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