Tropical MBA: Entrepreneurship & Founder Lifestyle · 2026-06-18 · 32 min
At his lowest point, Jan Roos was $240,000 underwater. He had a full sales org, a director, reps, ad spend - and was barely breaking even. So he cut all of it. Today he runs CaseFuel, a high-margin agency serving 300+ estate planning law firms, with 25 people and $50K/month in profit. In this conversation he breaks down how he got there: the niche nobody else was serving, the funnel that cracked it open, and what building a genuinely high margin service business actually requires. Guest: Jan Roos , Founder of CaseFuel Sponsor: wayfront.com/tmba Thanks to this week's sponsor Wayfront - the AI-ready operating system for productized agencies. One client portal. One team dashboard. All your data, AI-accessible. TMBA listeners get an extra free month on top of the trial at wayfront.com/tmba. Links: [ Jan@casefuel.com ]( Jan@casefuel.com ) Peter Thiel - Zero to One Eugene Schwartz - Breakthrough Advertising Mike Michalowicz - Profit First Business Resources Upcoming DC Events ️ Tropical MBA is a podcast for entrepreneurs building location-independent businesses. Subscribe for weekly episodes on business, money, and the entrepreneurial lifestyle.
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