Transforming Work with Sophie Wade · 2026-07-31 · 40 min
Professor Ayelet Segal, Human-Computer Interaction and UX expert and Head of the " AI & I " Lab of Bar Ilan 's Faculty. Drawing on decades of experience in cognitive psychology, user experience, and technology innovation, she explains how AI can amplify rather than replace human expertise . She discusses human-centred design working on AI digital twins, personality-informed avatars, and why context and trust influence the quality of human-AI interactions. Ayelet describes how LLMs are not search engines but simulate our world and expand human capabilities. She shares how new methodologies are accelerating scientific breakthroughs . Ayelet explains how she is preparing emerging leaders to effect change, combining AI with soft skills to transform industries. KEY TAKEAWAYS [00:31] Visual communication studies le a d s Ayelet toward interactive media and human technology. [01:41] Her doctoral research explored touchscreen gestures for improved learning applications. [05:12] Every technological revolution creates significant human behavio u ral change. [05:45] Human-cent r
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