Transform NOW · 2026-06-16 · 35 min
In this episode, host Michael Marchuk interviews Travis D. Hahler, author of Rethink Resistance and senior director of global strategy and transformation at Salesforce, about why organizational resistance to change, especially AI-driven change, is rooted in biology, not mindset. Travis explains how the brain scans for threat, expends energy when routines are disrupted, and processes change as loss, often affecting competence, relationships, and control. He outlines neurological systems involved in change (including the basal ganglia, prefrontal cortex, anterior cingulate cortex, amygdala, and limbic system) and connects them to habits, learning effort, exclusion, ambiguity, anxiety, and loss. They discuss why empathy, honesty, and vulnerability matter, how successful organizations treat resistance as information, and why pacing, trust, clear narratives, and frequent transparent communication improve adoption.
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