Trade Show Insights · 2026-02-24 · 38 min
Ever thought about what trade show marketers could learn from reality TV? How is pitching abstract concepts to studio execs like promoting intangible services on the show floor? I invited an Emmy-Award winning media advisor and visibility strategist to answer those questions and more. Drawing from decades of experience developing iconic TV franchises, Vinnie Potestivo shares valuable lessons for exhibit marketers. Whether you need to sell an idea, inspire your team, or amplify your own visibility, Vinnie offers practical strategies and unique perspectives from the world of reality TV, like how to: Build relationships for long-term success Showcase intangible ideas with creativity Speak in your audience’s language Be a trendspotter vs a trendsetter Create context, not just content Prepare for a wealth of backstage wisdom to help you turn an expense-generating department into a revenue-generating collaboration!
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