Torch Talk · 2026-06-02 · 8 min
How to Spend Smarter on Paid Ads In this episode of Torch Talk, Lindsey Chupp breaks down what’s happening in the world of paid digital advertising and what businesses need to understand about PPC moving into 2026. As platforms like Google and Facebook continue to evolve, Lindsey explains how AI is changing the way ads are created, delivered, and optimized - and why many traditional strategies no longer work the same way they used to. The conversation focuses on how to approach paid advertising with clarity, from setting the right budget to understanding what success actually looks like. Lindsey also addresses common frustrations business owners have with PPC and how to measure whether it’s truly working.
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