Ep 157: Design the first yes: a tiny offer that sets up the big result

Episode notes

Send us Fan Mail Buy the Gateway Offer Workshop. We walk through the full gateway offer system - from defining the first-step win to naming, pricing, selling, and turning it into a bridge to your signature service. You’ll leave with a clear template to stop giving away free discovery and start getting paid for tangible value. • gateway offers as the paid first step that proves value • why clients trust faster when they get an actionable deliverable • three traits of a strong gateway: repeatable, aligned, preparatory • examples: audits, blueprints, benchmark reports, assessments, mini workshops • pricing guidance using 10 - 25% of the main offer and founders pricing • packaging with a clear name, tagline, and simple description • selling via discovery calls, social teasers, and invite-only email • upsell tactics: fee credit, fast-action bonus, clear timelines • systematizing with scheduling, templates, and canned emails • pipeline planning with scheduled follow-ups at 3, 6, and 12 months Grab the replay-turned-course with step-by-step directions to launch your gateway offer for $97.

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