The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Finance/This Week in Fintech
This Week in Fintech artwork

Sokin's Blueprint for Global Treasury

This Week in Fintech · 2026-06-17 · 32 min

0:00--:--

Key moments - from our scoring

Substance score

45 / 100

Five dimensions, 20 points each

Insight Density9 / 20
Originality7 / 20
Guest Caliber12 / 20
Specificity & Evidence11 / 20
Conversational Craft6 / 20

Sokin addresses systemic inefficiencies in enterprise treasury management by providing a unified platform for global bank accounts, stablecoin wallets, and payment gateways integrated into ERP systems like treasury management platforms. Vroon Modgill explains that legacy treasury tools assume single home currencies and Monday-to-Friday banking hours, forcing companies to maintain idle cash for days while waiting for settlement. Sokin's proprietary routing intelligence automatically selects whether to route payments via stablecoins or traditional fiat rails in real-time - neither party touches crypto, but settlement happens on weekends and after 5 PM. The company serves enterprises and mid-tier businesses directly, plus offers white-label embedded finance solutions. With 100% year-on-year growth and 90% leadership team retention after pivoting from consumer payments in 2021, Sokin targets multinational companies juggling 10-20 banking relationships across subsidiaries, reducing integration timelines from 6-9 months to days and eliminating FX lag that costs companies millions in stranded cash.

Key takeaways

  • →Stablecoins for treasury operate as a faster settlement rail (weekend and after-hours settlement) without requiring businesses to touch crypto - Sokin's algorithms transparently choose stablecoin or fiat routing based on speed and cost.
  • →Most enterprise treasury tools break on global operations because they assume one home currency, Monday-Friday banking, and single relationships, leaving companies with idle cash for 3-4 days during FX and payroll cycles.
  • →Sokin's single-platform, multi-rail approach eliminates the need for 10-20 separate banking relationships and 6-9 month integration projects, allowing US companies to expand into Asia, Africa, or Middle East with one integration.
  • →On-off ramping (converting between stablecoins and local fiat) requires deep local banking partnerships in destination markets - the core technical moat that separates Sokin from competitors.
  • →The consumer payments pivot to B2B in 2021-2022 worked because CAC is dramatically lower for enterprise sales and the infrastructure built during the consumer phase enabled global-day-one expansion without rebuilding.

Guests

Vroon Modgill

Topics in this episode

ERP Integrationembedded financePayment gatewaysSokinstablecoin treasury settlementwhite-label paymentsglobal bank accountsrouting intelligencenostro accountsFX liquidity management

Questions this episode answers

How does Sokin route payments through stablecoins without requiring customers to handle crypto?

Sokin's proprietary algorithms decide in real-time whether to route a payment via stablecoins or traditional fiat based on speed and cost, handling on-off ramping through local banking partners. For example, USD to MXN can settle via stablecoins on weekends without the customer ever touching cryptocurrency.

Why does treasury become broken when companies go global across multiple subsidiaries?

Legacy treasury tools assume one home currency and Monday-Friday banking hours, but global enterprises deal with 10-20 banking relationships, multiple ERP systems per region, and multi-day settlement delays (2-3 days), forcing teams to hold idle cash and manually reconcile for days.

What problem did Sokin solve by pivoting from consumer to B2B payments in 2021?

Consumer payments required high CAC from Instagram ads, but the B2B pivot leveraged existing infrastructure to serve enterprises directly and via white-label embedded finance, lowering CAC while retaining 90% of the leadership team and achieving 100% YoY growth.

How much faster is Sokin's settlement compared to traditional banking for international payments?

Sokin enables weekend and after-5 PM settlements using stablecoin rails, versus traditional banking's 2-3 day settlement window that only occurs Monday-Friday, eliminating days of idle cash per transaction.

What makes local banking partnerships critical to Sokin's stablecoin settlement model?

Without local banking partners in destination markets to handle on-off ramping (converting stablecoins back to local fiat), Sokin would have to default to SWIFT as a payment rail, defeating the speed advantage that stablecoins provide.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

9 / 20

There are a handful of genuinely useful operational points - idle cash loss on FX pre-funding, on/off ramp difficulty as the hard part of stablecoin rails, and hybrid routing logic choosing fiat vs. stablecoin by speed or cost - but these are surrounded by heavy repetition of the same 'one platform, one vendor' and 'customer-obsessed' marketing language, diluting the signal significantly.

funding for payroll and doing FX on a Monday when the payrolls are going out on a Friday or a Thursday for a company, you're losing you're losing that money with idle cash just sitting around for like three, four days
On and off ramping is what's really difficult about stable coins and understanding that. Without local banking partners in sort of destination markets, you're kind of defaulting to using Swift as a rail of payment to the other side

Originality

7 / 20

The hybrid routing intelligence framing (algorithmic choice between fiat and stablecoin based on speed vs. cost per corridor) is a useful practical framing, and the Brazil/Nigeria RFP anecdote showing stablecoin lost on price in one corridor is a rare concrete counterpoint; otherwise the episode recycles standard fintech narratives about legacy rails being slow and the vendor-consolidation pitch.

Using stablecoin for treasuries, like upgrading from trucks to planes, right? It's the same package, same destination. It just means it's getting there faster
we did a uh we're we're part of an RFP at the moment in which um two emerging markets, um Brazil and Nigeria, um, were big topic of conversation in in terms of settlement. One, stable coins was cheaper, one, the fiat route was cheaper

Guest Caliber

12 / 20

Vroon Modgill is a legitimate founder-operator who built a card program in early crypto (2015-2017), bootstrapped a consumer fintech, pivoted to B2B, and raised $150M at scale - real practitioner experience; however the transcript largely keeps him at a marketing altitude rather than extracting deep technical or strategic wisdom, limiting the actual value delivered.

we raised 150 million last year and with in a year where fintech investments went down 30%
we were the first company to get a card program going

Specificity & Evidence

11 / 20

The episode has a reasonable quantity of concrete figures - ARR, revenue mix, employee count, attrition rate, country coverage, named ERP integrations - but credibility is undercut by internal inconsistencies (growth rate cited as both 100% and 120%, attrition cited as both sub-4% and sub-5%), and the 'fastest growing fintech in the world' claim goes entirely unchallenged and unsupported.

we're at 100 million in ARR, we'll probably be at 150, 200 quite easily over the next 10 months
60% of our revenue that we generate is in North America

Conversational Craft

6 / 20

The substitute host spends most of the episode affirming guest claims, name-dropping her own resume (Quovo, Plaid, Ramp, Fin Capital), and asking no follow-up to obvious openings - the conflicting growth-rate numbers, the 'fastest growing fintech in the world' claim, and how Morgan Stanley/BlackRock are investors while also being banking partners all go unexamined; one decent question ('when wouldn't stablecoin win?') partially redeems the craft.

It's really impressive to hear like Morgan Stanley, BlackRock on your cap table
That's excellent. Um, and great that you don't have to switch to a different provider because they're using an ERP in one region that's not popular in another region. So great.

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

sasha31vroon29modgill28pilch28treasury23customers16side15stable14coins14enterprise13sokin12level12money12businesses12platform12team11

Episode notes

Host Sasha Pilch sits down with Vroon Modgill, Founder & CEO of Sokin, to explore how modern treasury infrastructure is transforming global payments. From slow settlement windows and fragmented banking relationships to stablecoins and real-time treasury management, Vroon breaks down why traditional treasury workflows are overdue for an upgrade. He shares how Sokin combines global bank accounts, stablecoin wallets, payment capabilities, and ERP integrations into a single platform that helps businesses move money more efficiently across borders. The conversation covers hybrid payment routing, the role of stablecoins as a treasury tool, the challenges of on- and off-ramping, and why licensing, banking partnerships, and infrastructure have become critical competitive advantages. Vroon also shares insights into Sokin's rapid growth and what enterprise customers are demanding as they expand globally. Whether you're interested in stablecoins, cross-border payments, embedded finance, or the future of treasury, this episode offers a look at how financial infrastructure is evolving for a more connected world.

Full transcript

32 min

Transcribed and scored by The B2B Podcast Index.

1 - > Vroon Modgill: Using stablecoin for the treasury is like 2 - > upgrading from trucks to planes. 3 - > Right. 4 - > It's the same package, same destination. 5 - > It just means it's getting there faster.

6 - > Sasha Pilch: Hi everyone. 7 - > Welcome to the This Week in FinTech podcast. 8 - > My name is Sasha Pilch. 9 - > I'm usually the host of the this month in FinTech podcast, 10 - > but I'm subbing in for Nik today because he's at the Stablecon 11 - > conference.

12 - > And I'm super excited to have our guest today. 13 - > We have Vruend, the CEO of Sokin. 14 - > So welcome Vroon. 15 - > How are you doing today?

16 - > Vroon Modgill: Yeah, good thanks, Sasha. 17 - > How are you? 18 - > Sasha Pilch: Yeah, really good, thanks. 19 - > And where in the world are you dialing in from?

20 - > Vroon Modgill: So I'm actually in San Francisco, sunny San 21 - > Francisco today for um the stablecon salon event that Sokin 22 - > is co-hosting with a TWIF. 23 - > So yeah, it's good. 24 - > The weather's nice. 25 - > Everyone's happy.

26 - > So yeah, it's great. 27 - > Sasha Pilch: Beautiful, yeah. 28 - > Um last time I went to San Francisco, weather was beautiful 29 - > and the city was thriving. 30 - > It feels like there was a bit of a lull during COVID, and now 31 - > it's very much dark, and I'm so excited about San Francisco 32 - > these days.

33 - > Vroon Modgill: So yeah, we've been back a few, we've been back 34 - > a few times, and it's great to see actually. 35 - > It's great to see many of the cities as well getting back to 36 - > normal. 37 - > So yeah, very happy to be back in SF. 38 - > Sasha Pilch: Awesome.

39 - > Great. 40 - > So usually when I interview my guests, I talk a little bit 41 - > about how you got to where you are. 42 - > I'm very excited to jump into Soken and what it does, but 43 - > let's touch on your experience and the path for you to get 44 - > where you are today. 45 - > So you have a background in finance and you've been in 46 - > crypto for a long time.

47 - > So anything that you can tell us about that journey that led 48 - > you to where you are today? 49 - > Vroon Modgill: Yeah, absolutely. 50 - > So yeah, I was I was uh part of a crypto company back in uh 51 - > sort of 20 sort of 15 to about 2017 onwards, and and then up to 52 - > 2019 before I started soaking. 53 - > So very early stages when there was probably like two, three of 54 - > us around, and and my job very much was to break down the doors 55 - > of banks and bin sponsors when we were trying to do card 56 - > programs, so quite successfully achieved that in the US.

57 - > I think we were the first company to get a card program 58 - > going. 59 - > Um, and really my sort of eyes really opened up within the 60 - > payment space, the remittance space, the whole idea of 61 - > settling funds globally in that journey. 62 - > Um, and yeah, like I said, we were very early adopters, and 63 - > then in 2019, when I first started Sokin, it was actually 64 - > as a consumer payment company. 65 - > Um, and by 2021, 2020, 2021 onwards, we started really 66 - > pivoting towards the sort of the business business and B2B 67 - > space.

68 - > I think I think the consumer model was kind of like slightly 69 - > breaking. 70 - > I think it's even now you have the challenges with those like 71 - > kind of like super super consumer apps who are kind of 72 - > one of another bank. 73 - > So it it was a bit difficult to kind of break down. 74 - > And the more we were educating ourselves about the sort of the 75 - > the business side of things, especially at the enterprise 76 - > mid-tier level, I think that pivot was only kind of natural.

77 - > So around 2022, we started really pivoting towards business 78 - > payments essentially. 79 - > Um, and yeah, like 90% of my SMT stayed with me, and and 80 - > yeah, the success is we're seeing the fruits of of all of 81 - > that sort of uh infrastructure work that we put in in the early 82 - > days, and and and now we're seeing the rewards of that. 83 - > Sasha Pilch: I'm a big fan of B2B. 84 - > I uh was early at Quovo and Platt and Ramp, um, and went on 85 - > to Fin Capital to only invest in B2B infrastructure companies.

86 - > I think that that was definitely an amazing pivot by 87 - > you guys. 88 - > It's like the CAC is so much lower when you're not having to 89 - > spend all this money on Instagram ads to acquire the 90 - > consumer. 91 - > So, like, sounds like a very good pivot and evident in your 92 - > metrics, and really great that you've had 90% retainment of the 93 - > leadership team, like just really showing the belief in you 94 - > as a leader. 95 - > So, congratulations on that.

96 - > That's awesome. 97 - > Um, so let's dive in for the listeners about what Sokin 98 - > actually does. 99 - > So, can you run us through? 100 - > Vroon Modgill: Yeah, absolutely.

101 - > Look, Sokin helps businesses scale um without friction. 102 - > Um, essentially, that is the values of the company, that is 103 - > the motto of the company. 104 - > That's what everyone that's working at Sokin believes in. 105 - > Now you can break that down into three product verticals.

106 - > So one is offering global bank accounts, offering stablecoin 107 - > wallets, two is offering ERP integrations of those wallets 108 - > and of those accounts. 109 - > So this will be into like treasury management platforms 110 - > and so on. 111 - > And the third product vertical is payment gateways and 112 - > e-commerce acceptance. 113 - > So if businesses are invoicing other businesses or around the 114 - > world, they can accept money, or equally, if they've got 115 - > consumers that are buying products off their websites, 116 - > then they can use our sort of settlement accounts and our 117 - > infrastructure to be able to do that.

118 - > And essentially, we've deployed this in two very easy 119 - > go-to-market strategies as well. 120 - > That's quite straightforward to understand. 121 - > So we do direct to enterprise and mid-tier sort of uh 122 - > businesses. 123 - > Um, and the second part of that is embedded embedded uh 124 - > embedded finance and embedded product, where we allow 125 - > companies who want to scale up globally to write-label our 126 - > solution and essentially go global from day one.

127 - > So that's kind of a very high-level summary of uh what we 128 - > do as a business. 129 - > Sasha Pilch: Okay, that's really interesting. 130 - > So, like just to double-click on that, you're not only 131 - > offering the internal treasury management services, but then 132 - > also if a company wanted to extend like their e-commerce 133 - > services globally, they could do that with Soken as a one-stop 134 - > shop, not having to use multiple vendors. 135 - > Vroon Modgill: Yeah, think of us as one platform, one vendor, 136 - > um, instead of 10 banking relationships in different 137 - > stacks, we can provide that one integration.

138 - > If it's ERP systems around the world where subsidiaries are 139 - > using different ones, again, we are in that stack. 140 - > Often what you hear at enterprise level and sort of 141 - > that mid-tier level when they are trying to go global, you go 142 - > to some of the guys out there at the moment, and it's kind of, 143 - > oh, you're gonna have to have another three to six month 144 - > integration time with someone else, and you're trying to scale 145 - > up very quickly.

146 - > With Soakin from day one, you get global access. 147 - > So if you wanted to pivot towards Asia, if you want to 148 - > pivot towards Africa or Middle East or wherever it might be in 149 - > the world, um, as a US company that's growing, it's very easy 150 - > to do it from our platform and and and it's kind of no fuss. 151 - > Um, like I said, one one platform, one vendor. 152 - > Sasha Pilch: That's excellent.

153 - > Um, and great that you don't have to switch to a different 154 - > provider because they're using an ERP in one region that's not 155 - > popular in another region. 156 - > So great. 157 - > Vroon Modgill: Absolutely, Sasha. 158 - > And I think I think this is a lot of learning from when we 159 - > were doing the consumer product, to be honest.

160 - > I think you know, we we bootstrapped that product for 161 - > two, three years, and and you know, we wanted to scale up 162 - > quickly. 163 - > We had to go to market very quickly to make some money. 164 - > And often what would happen is you'd speak to providers and 165 - > you're trying to go go live in Asia, you're trying to go live 166 - > in the US, you're trying to go live in other places, and six 167 - > month, nine-month timeline to go live. 168 - > And yeah, after that point, we were like, no, businesses 169 - > shouldn't be facing this problem.

170 - > So we were kind of like, we we need to create something that 171 - > makes it super fast and super quick. 172 - > And yeah, luckily we've got a product that's doing that. 173 - > Sasha Pilch: Yeah, like you really built this out of the 174 - > frustration of trying to use the existing infrastructure, like 175 - > nine months to go live to and generate revenue is ridiculous. 176 - > So I'm glad that you've come in and fixed that.

177 - > Vroon Modgill: Thanks a lot. 178 - > Sasha Pilch: Um, so that's probably a good segue to talk 179 - > about like why treasury is broken today. 180 - > Like, what are the things that are really ridiculous at this 181 - > point that should be a lot easier considering the 182 - > technology that we have? 183 - > Vroon Modgill: Yeah, so look, most treasury tools assume sort 184 - > of one home currency.

185 - > Um, banking hours settlement Monday to Fridays, team can't 186 - > wait, you know, they have to wait overnight to reconcile. 187 - > The reality of a lot of enterprises is like I said, they 188 - > they're dealing with global subsidiaries, they're in global 189 - > markets, there's 10, 20 different banking relationships, 190 - > weekly FX to fund payroll, so you're sending money from one 191 - > place to the other, it takes two to three days to settle. 192 - > And then on the treasury side, if you go more on the balance 193 - > sheet side, when you've got AR and AP, especially on the 194 - > receivable side, when you've got funds coming in, often at that 195 - > level they're parked in Nostro accounts, and you've got teams 196 - > coming in on a Monday and spending three, four days 197 - > reconciling it.

198 - > So settlement speed is kind of breakages. 199 - > I think that's kind of like everyone's kind of aware of how 200 - > how long it takes, and even Swift sometimes how slow and 201 - > delays there are and the inherent problems that are 202 - > existing because of that. 203 - > I think the multiple relationships that a lot of 204 - > these enterprises are facing as well. 205 - > And then also now it's becoming very relevant that you know 206 - > funding for payroll and doing FX on a Monday when the payrolls 207 - > are going out on a Friday or a Thursday for a company, you're 208 - > losing you're losing that money with idle cash just sitting 209 - > around for like three, four days.

210 - > Um, and that's a big thing at uh, like I said, the enterprise 211 - > level material level that you're kind of dealing with. 212 - > And then also now with the technology that's kind of out 213 - > there, there should be some form of sort of routing 214 - > intelligence, you know, whether it's via stable coins, whereas 215 - > via fiat, what's the best route, what's the cheapest route, 216 - > whether it's speed you're after, whether it's cost you're after. 217 - > And this is where the Sokin solution is really a hybrid 218 - > between both and gives optionalities to a lot of these 219 - > customers.

220 - > And like I said, at the start, with our product and our 221 - > technology platform, it's it's one integration, so it's kind of 222 - > like not different teams speaking about stable coins, 223 - > different teams speaking about fiat. 224 - > Once you go on our platform, you get access to everything. 225 - > And then we have the you know, it's our own proprietary tech 226 - > that has that routing intelligence that if it makes 227 - > sense to send it via fiat, we'll send it via fiat.

228 - > If it makes sense to send it via stable coins, we'll do it 229 - > via stable coins. 230 - > Sasha Pilch: I think that's such an interesting point because 231 - > you know, treasury services is all about making the most of 232 - > your cash and not having idle cash, but waiting multiple days 233 - > because of banking hours for settlement is really eating into 234 - > that value that you could be gaining from making cash work 235 - > for you. 236 - > So being able to use Sokin to get the money there faster makes 237 - > a lot of sense.

238 - > Um, so stable coins for treasury make like is like seems 239 - > like the future. 240 - > Um it doesn't feel like many people are doing this. 241 - > So great to hear that Sokin is doing it. 242 - > I know like Airwell X is a big player in the market, doesn't 243 - > seem like they're doing it yet.

244 - > So can you double click on that a little bit? 245 - > Vroon Modgill: Yeah, look, for us, we're we're a 246 - > customer-obsessed company, so we're we're more bothered about 247 - > what our customers want and what their needs are and what their 248 - > desires are and what we see on the trends with our enterprise 249 - > clients that are sending money around and how we can make that 250 - > more efficient. 251 - > Using stablecoin for treasuries, like upgrading from 252 - > trucks to planes, right?

253 - > It's the same package, same destination. 254 - > It just means it's getting there faster, and that's kind of 255 - > how we view it. 256 - > I think a lot of people view it, start going down the whole 257 - > crypto sort of mindset, etc. 258 - > But actually, it's an efficiency, it's a rail, it's 259 - > needed for businesses.

260 - > It allows for weekend settlements, it allows for 261 - > post-5 pm settlements, and that's the efficiency that the 262 - > soaking platform brings to treasury teams around the world. 263 - > And we've gone in quite deep on this over the last 18 months to 264 - > two years, so it's not something that's quite new, and 265 - > this is why our business is doing, you know, we're the 266 - > fastest growing fintech in the world. 267 - > We're doing 100% year-on-year growth, uh, and we're 268 - > accelerating very fast globally because we've put that 269 - > infrastructure in place so we're not catching up, but more or 270 - > less setting the trend.

271 - > And for us, like I said, stable coins from a treasury 272 - > perspective is vital for our customer base. 273 - > And like I said, we're a customer that obsessed business, 274 - > and for us, it works really well. 275 - > Sasha Pilch: And can we talk through an example, like just to 276 - > bring it to life for the users? 277 - > So let's say you have a big enterprise customer in Germany 278 - > using token, and they have to send me they have to send money 279 - > to somewhere else in the world, or let you take it from here.

280 - > Can you talk about the flow of funds and how it's better than 281 - > the old way of doing things? 282 - > Vroon Modgill: Yeah, so look, like I said, our proprietary 283 - > tech has created almost like this hybrid sort of bridge of 284 - > rails. 285 - > So I can I can give you an example of live customers that 286 - > are kind of doing it at the moment. 287 - > So if a customer sends US dollars, for example, um, to 288 - > make it relevant to the North American market, and the 289 - > beneficiary is receiving MXN, our algorithms will decide 290 - > whether in real time whether stable coins are the fastest and 291 - > the cheapest way to move that value.

292 - > Neither side touches crypto, but we have that sort of 293 - > intelligence that can be able to do it. 294 - > On and off ramping is what's really difficult about stable 295 - > coins and understanding that. 296 - > Without local banking partners in sort of destination markets, 297 - > you're kind of defaulting to using Swift as a rail of payment 298 - > to the other side. 299 - > So what we've done is we've spent years building that sort 300 - > of banking partner network across like 170 countries that 301 - > makes this kind of real and allows us to do this switch 302 - > between what's quick and what's not.

303 - > There are some enterprise level customers where when we speak 304 - > to them, you know, what's more important for them, price or 305 - > speed. 306 - > Um, and there are some that speed is more important for them 307 - > because of the way that their businesses move. 308 - > And in that manner, if stable coins typically will be used 309 - > because of the fact that you can do this post-5 pm, you can send 310 - > it over weekends and so on. 311 - > But yeah, look, US to Latam, US to Southeast Asia, cross-border 312 - > payroll in markets, you know, this is where the bridging of 313 - > stable coins works really well.

314 - > And using the Soking platform really helps um companies do 315 - > that. 316 - > Sasha Pilch: And just from my own understanding, when wouldn't 317 - > stablecoin win? 318 - > Because it seems like the most efficient and cost-effective 319 - > path every time. 320 - > So just like from my own understanding, and to educate 321 - > some of the listeners that may have the same question.

322 - > Vroon Modgill: Yeah, of course. 323 - > Uh yeah, absolutely. 324 - > Look, we did we did a uh we're we're part of an RFP at the 325 - > moment in which um two emerging markets, um Brazil and Nigeria, 326 - > um, were big topic of conversation in in terms of 327 - > settlement. 328 - > One, stable coins was cheaper, one, the fiat route was cheaper.

329 - > So it it it like I said, it depends on what enterprises want 330 - > to do, if it's speed of settlement or it's price. 331 - > And that's the beauty of us as a company, and I keep saying it, 332 - > because the hybrid solution that we've kind of built, it 333 - > allows companies to have that flexibility of knowing speed or 334 - > price, whichever one they want to focus on. 335 - > But essentially it still goes back to helping the treasury 336 - > teams within those that those organizations, the CFOs, the 337 - > reconciliation work that kind of goes on in that.

338 - > And I think that's been a miss in the industry for quite a 339 - > while. 340 - > I don't think, like I said, our platform speaks to Treasury 341 - > platforms, it speaks to payment gateways, so all of it's kind of 342 - > interconnected. 343 - > So if something's settling on a Soken account, it will 344 - > naturally play a part on the treasury platforms that kind of 345 - > help these companies. 346 - > So yeah, it's it's great, but it's still in adoptive phase at 347 - > the moment.

348 - > So I think we're very early in that, and that's why some routes 349 - > tip fiat's better, some routes stable coins are better. 350 - > But like I said, our responsibility is to give our 351 - > customers a choice and give them the ability for efficiency. 352 - > Otherwise, like I said, we've got an infrastructure, it's got 353 - > local rails, naturally it's got Swift. 354 - > We've now provided another option on top of all of that 355 - > that allows companies to move faster.

356 - > Sasha Pilch: And it's great to see you've hired some of the top 357 - > talent in the industry, like in Eccles, who I know back from 358 - > when he was at Paynear and then Airwolx, and now you have him at 359 - > Sokan. 360 - > So um, you know, it's really like evidence to the fact that 361 - > you guys are the Treasury platform management service of 362 - > the future. 363 - > So I'm really excited to see how you expand globally. 364 - > Vroon Modgill: Yeah.

365 - > Yeah, we look we hire best in class. 366 - > So we're a company that's scaling, like I said, we're 367 - > we're doing 120% year on year. 368 - > Um we're probably we're at 100 million in ARR, we'll probably 369 - > be at 150, 200 quite easily over the next 10 months. 370 - > Um, so for us, it's important to get the best in each market.

371 - > Um, and I believe we've got a really strong team globally. 372 - > Um, not even the guys that we're just hiring, but you know, 373 - > our attrition rates are less than 4%. 374 - > So everyone loves working at SoCid, so because everyone has 375 - > the same vision of what we want to do and we want to help 376 - > businesses scale without friction. 377 - > Sasha Pilch: That's great.

378 - > And can you talk a little bit about the types of customers 379 - > that you've been acquiring and where they're headquartered? 380 - > Is it like truly global? 381 - > Is it more US heavy considering you're in Miami usually? 382 - > Vroon Modgill: Yeah, so so look, 60, 60% of our revenue that we 383 - > generate is in North America, um, especially in the US market.

384 - > Um, what we're finding, especially on the embedded 385 - > product, is a lot of customers are coming to Sokin now because 386 - > of that, one stack, one integration, one solution, you 387 - > can go live pretty much. 388 - > If you have a development team, you could pretty much go live 389 - > with it on over a weekend. 390 - > But also what we're finding on the direct side, on the 391 - > enterprise selling side, is companies are going more global 392 - > and they are having efficiency issues more than pricing issues, 393 - > I would say.

394 - > I think they want to look for solutions that can help archaic 395 - > systems that they've been using. 396 - > And look, no one's going to leave their ERP systems that 397 - > they've been using for like 30, 40 years. 398 - > So we've been able to almost, you know, like a Chrome plugin, 399 - > plug into those ERP systems that actually makes it really 400 - > efficient and really a light lift for a lot of those 401 - > companies. 402 - > And I think there's a lot of appreciation for that, at the 403 - > same time, delivering a global service which has been missing 404 - > in the market for a very long time.

405 - > Sasha Pilch: And um, when I worked at RAMP, we definitely 406 - > connected with all of the ERPs in the US, like QuickBooks and 407 - > Zero for the smaller guys, and then Sage Intact, NetSuite, um, 408 - > SAP for the bigger guys, any other integrations that you can 409 - > talk through US and externally that you connect with? 410 - > Vroon Modgill: Yeah, absolutely. 411 - > On the enterprise level side, it's Oracle, JD Edwards, SAP, 412 - > um, NetSuite, as you mentioned, Microsoft Dynamics, Xero, 413 - > QuickBooks, Sage, pretty pretty pretty much the full suite of 414 - > ERP platforms.

415 - > And I think the beauty about Soakin is on the direct side, 416 - > when we're dealing with enterprise in mid-tier above who 417 - > might be using Oracle, you know, SAP, um and some of the 418 - > bigger ERP systems, we've still got an embedded product. 419 - > So if we are dealing with guys who have got SMB customers who 420 - > are integrated into Agent Zero, they have access accessibility 421 - > to those treasury integrations as well. 422 - > So actually they're helping their end customers with bank 423 - > accounts that can go the full way.

424 - > So that's the beauty. 425 - > We can touch the SMB side as well, although on the direct 426 - > side we focus more on enterprise and mid-tier. 427 - > But on the embedded side, we've definitely got a solution that 428 - > kind of is is favorable for everyone. 429 - > Sasha Pilch: And 26 currencies in 170, oh sorry, yeah, 20 in 430 - > 170 countries.

431 - > So how did you go about this? 432 - > Have you got direct deals with all of these different 433 - > providers? 434 - > Vroon Modgill: Yeah, so we've got a really big licensing 435 - > footprint around the world. 436 - > Um, and I would say this is becoming a moat for the business 437 - > versus AI right now.

438 - > And I think a lot of people, a lot of businesses are looking to 439 - > scale very quickly and are realizing the licensing and 440 - > regulatory headaches that it is and the time it takes, more so 441 - > the time it takes. 442 - > And we've cited all of these applications four or five years 443 - > ago. 444 - > So those EMI licenses, um, the banking licenses that we're 445 - > going after as well in in a few countries, you know, these are 446 - > all helping the infrastructure at the end of the day.

447 - > For us, we want to be closest to the rails so that companies 448 - > can have full visibility of all of their transactions going 449 - > through for their business, all the way through to the ERP, all 450 - > the way to payment acceptance. 451 - > And that's why licenses for us are really important and we'll 452 - > we'll always we'll double down on it on it in every market 453 - > going forward. 454 - > Um, but allows us to essentially sell the product 455 - > that we are at at the efficiency that we are as well.

456 - > Sasha Pilch: Congrats on that. 457 - > Like it's so hard to get these licenses and being able to have 458 - > so many, you know, that has taken four or five years to get 459 - > is really a true moat compared to other competitors. 460 - > And I'm sure when you were fundraising, VCs loved that 461 - > aspect. 462 - > Um, can you talk a little bit about some of the investors that 463 - > you have on your cap table that have been helpful in growing 464 - > SOCAN?

465 - > Vroon Modgill: Yeah, I appreciate your comments on 466 - > that. 467 - > I think I think a lot of a lot of effort goes goes to the 468 - > unsung heroes of the business sometimes, you know, the 469 - > compliance and operations team. 470 - > I think everyone loves seeing revenue growth and go to market, 471 - > but sometimes there are other teams in the business as well 472 - > that are equally contributing for us to be successful on that 473 - > on that top line. 474 - > Um look, we've got some amazing, amazing backers, I 475 - > think, from from Series A, with Morgan Stanley coming in for the 476 - > business, especially when we were more enterprise and 477 - > mid-tier focused.

478 - > I think that that did a lot for our credibility. 479 - > Um BlackRock were involved from a funding level as well, and 480 - > then Prism Capital as well in our Series B who who led that. 481 - > They've been super helpful. 482 - > And 90% of our cap table is actually based in the US as 483 - > well.

484 - > So this is why we have such a big US footprint. 485 - > And it's almost like we've we're making US our home. 486 - > Um, and and we have been making our home now, um, especially on 487 - > the West Coast and the East Coast. 488 - > So it's great to be you know involved with a lot of the AI 489 - > businesses, especially in the Valley, um, who are looking at 490 - > payment and you know, stable coins are basically the find the 491 - > foundation for like a gen tech treasury.

492 - > So, and we're at the forefront of that. 493 - > And we're right in the mix. 494 - > So yeah, investors have been super, super helpful. 495 - > And then obviously there's a lot of family offices that have 496 - > been part of it for make capital and so on.

497 - > Um, and that have been part of the business and have been 498 - > driving the growth as well over the last few years. 499 - > Sasha Pilch: It's really impressive to hear like Morgan 500 - > Stanley, BlackRock on your cap table. 501 - > Um, one of my clients is Turnkey, it's a stablecoin 502 - > wallet infrastructure provider, and I've been working with them 503 - > to help them get in front of a lot of traditional financial 504 - > institutions. 505 - > And it's exciting that in the like 10 years that I was in 506 - > banking and the 10 years that I've been in FinTech, finally 507 - > now it seems like the big financial institutions are 508 - > really listening to stablecoin and like getting involved.

509 - > So it feels like the future is like really here, which is 510 - > exciting. 511 - > Vroon Modgill: Yeah, it's great. 512 - > And we we have great banking relationships with all the banks 513 - > around the world. 514 - > And I think us having you know a couple on the cap table as 515 - > well helps.

516 - > But um, you know, yes, there's challenges from a technology 517 - > perspective, and I think a lot of the people working at these 518 - > banks understand those frustrations, but the banks love 519 - > us, we love the banks, it's working quite well, the 520 - > relationships and and and our responsibility is to drive as 521 - > much volume as possible, I guess. 522 - > Sasha Pilch: Awesome. 523 - > Um, well, we're actually nearly at time. 524 - > This went really fast.

525 - > So um uh before I ask the last few questions, is there anything 526 - > that I haven't covered that you really want the listeners to 527 - > know that token is doing? 528 - > Vroon Modgill: Yeah, look, I I think I've talked about it 529 - > enough over over the over over this chat. 530 - > But like I said, for us, for yeah, stablecoins is all about 531 - > treasury modern modernisation. 532 - > Um sometimes you know people get lost in the idea of 533 - > stablecoins changing everything.

534 - > I don't think it's it's quite there yet, but offering another 535 - > option is is kind of key. 536 - > And as I said, our platform has been built for scaling up 537 - > businesses without friction. 538 - > And on the on the enterprise level side for customers, if 539 - > they're out there listening, they want an option where you've 540 - > got a fiat, you've got a stablecoin, you can decide your 541 - > treasury teams have the knowledge of what they want to 542 - > do with a go-to platform for that.

543 - > And if you're an embedded platform that wants to scale up 544 - > and go global as soon as possible, we can probably get 545 - > you live over a weekend if you've got the developers in 546 - > place. 547 - > So, yeah, it's a it's an exciting business to be part of, 548 - > and and and we love all the clients that are kind of using 549 - > Sokin at the moment and onwards and upwards. 550 - > Sasha Pilch: Such a fast implementation time, which is 551 - > such a great thing about new age fintechs compared to the legacy 552 - > players, and the fact that you're also offering these 553 - > treasury solutions alongside the e-commerce aspect.

554 - > What is the split between how many customers like 555 - > approximately are using you just for treasury versus both 556 - > Treasury and the e-commerce? 557 - > Vroon Modgill: Yeah, so I would I would say 90% of the customers 558 - > are using us for Treasury. 559 - > Absolutely. 560 - > Um we have just announced our partnership with Adian uh in the 561 - > market um over the last couple of months.

562 - > So the e-commerce uptake is is kind of growing, but the element 563 - > of where we do payment acceptance on invoicing and AP, 564 - > that has been that has been in place for the last two, three 565 - > years. 566 - > So all of the customers coming on to Sokin traditionally in the 567 - > past were coming on for global accounts because they wanted 568 - > access to be able to accept money and send money. 569 - > And in the past, I think a lot were pleasantly supplied 570 - > surprised with the sort of the treasury implementations that we 571 - > kind of had.

572 - > Now people are becoming more aware of it. 573 - > So they're coming to us because they need automation. 574 - > And you know, we're in a time right now where AI is there, 575 - > stable coins are there, and we can move at speed because our 576 - > tech stack has been built that way. 577 - > Um so we haven't got 15, 16 years of old tech stack that we 578 - > have to replace you know completely move away from and 579 - > replace.

580 - > We we're kind of we're kind of moving with the time. 581 - > So if something changes tomorrow, you know, I'll bet we 582 - > could do that within a day or two days or whatever it will be 583 - > with the technology team that we've got in place. 584 - > And that's really the most exciting thing. 585 - > So it like I said, the space is really exciting right now, and 586 - > I think everyone's appreciating the licensing moat naturally 587 - > with payment companies.

588 - > But yeah, we're really looking forward to the future. 589 - > Sasha Pilch: And you mentioned, you know, a lot of employees are 590 - > in the US, it's really the home of Soken on both the East Coast 591 - > and the West Coast. 592 - > Are you guys hiring right now? 593 - > You mentioned like your top talent in the team.

594 - > Is this one that like when listeners are thinking about 595 - > their next move, they should be applying it so can yeah, 596 - > absolutely. 597 - > Vroon Modgill: I think you know, obviously, I'm gonna speak well 598 - > for my company, but you know, I think the attrition rates speak 599 - > for itself. 600 - > Like I said, less than like 5% attrition rates within the 601 - > company. 602 - > We're at 250 employees right now.

603 - > We'll probably finish the year at sort of 350. 604 - > Obviously, AI adoption is changing the operational, you 605 - > know, operational flow of the business, and it's quite 606 - > natural. 607 - > I think everyone's kind of looking at it, but you know, 608 - > we've got an amazing team in place, like I said, from from 609 - > the front-end sales guys to all the way through through the 610 - > operational guys, the compliance guys, even our talent team are 611 - > recruiting.

612 - > Everyone is contributing to the growth of uh and the success of 613 - > the business. 614 - > And I think, like I said, companies that do well, values 615 - > kind of resonate from top to bottom, and I think that's kind 616 - > of where we, me and the SMT make a big effort. 617 - > And I think the great thing is that a lot of us pivoted or were 618 - > part of the business that kind of pivoted. 619 - > Um, so we've seen the ups and downs, and and we we've been 620 - > there, you know, in the trenches, as they say, um, to 621 - > get to where we are today.

622 - > Sasha Pilch: Great, and I love that you gave the compliance 623 - > team a shout out, like the you know, there's the unswung heroes 624 - > a lot of the time in the background, but they've created 625 - > the moat that got all the VCs excited and set you guys ahead 626 - > with the competitive advantage. 627 - > So shout out to the compliance people. 628 - > Vroon Modgill: Yeah, absolutely. 629 - > Sasha Pilch: Um, usually I ask what is your favorite book, and 630 - > you can do personal or professional.

631 - > Um, but you don't have to answer that if you don't want 632 - > to. 633 - > I can give you another question. 634 - > So up to you. 635 - > Vroon Modgill: No, no, happy, happy to happy to follow the 636 - > trend.

637 - > So um, look, personally, everyone knows, and and we we've 638 - > done it in the business, but I'm a big um, as they say, 639 - > America, a soccer fan. 640 - > So um, you know, I'm a big uh Manchester United fan as well. 641 - > And naturally, on the personal level, you know, reading books 642 - > of uh Sir Alex Ferguson, who used who was the greatest 643 - > manager in the Premier League, um, and how his leadership 644 - > skills and how he went through 25 years or whatever it was at 645 - > at one of the biggest clubs, is it's always great to hear that 646 - > management style because obviously we go through 647 - > different levels of stages as as managers in SMTs.

648 - > You know, you you go from bootstrapping where you're 649 - > pretty much doing everything to now having a team of 250 where 650 - > you can't do everything, so you kind of have to learn very 651 - > quickly. 652 - > And I think there's a book that always sticks sticks sticks 653 - > with me when I you know when I practice as an accountant and I 654 - > was kind of thinking about the future and the next thing I want 655 - > to do. 656 - > And there's a book I read called What They Don't Teach You 657 - > at Harvard Business School, um, and it was by Mark McCormack, 658 - > and and the whole book was around the idea of how business 659 - > schools teach you about the analytical side of things and 660 - > and they don't really teach you about how to be street smart and 661 - > the interpersonal sort of instinct of relationships.

662 - > And I think the reason why Token does so well is because I 663 - > think some of that teachings that I have for my for my 664 - > migrant parents of of you know selling and building those 665 - > relationships to get things done, I think kind of resonates 666 - > with our business, and this is why so many enterprises like 667 - > working with us because they feel like we're truly with them 668 - > rather than just trying to make you know a spread on an FX rate 669 - > or something like that.

670 - > And I think those two books kind of really kind of hit home 671 - > with me and and and and and kind of have helped me in my sort of 672 - > business life as well. 673 - > Sasha Pilch: Excellent recommendations, and I totally 674 - > agree with that, like um being a part true partner to your 675 - > customers rather than like in an ivory tower saying, Oh, this is 676 - > the the service that we're offering. 677 - > Um I'm from Australia and I moved to New York as a like 678 - > foreign person as well, so I totally get the hustle aspect to 679 - > it.

680 - > Um when did you move from the UK to the US? 681 - > Vroon Modgill: So I moved about four years ago. 682 - > Um, yeah, so I moved about four years ago. 683 - > I moved to Toronto actually, so North America, but yeah, yeah, 684 - > I'm still part of the region.

685 - > So yeah, it's been a great move. 686 - > Sasha Pilch: And with the Sir Alex Ferguson book, anything in 687 - > particular from his management style that you've taken and 688 - > implemented into your leadership at Sogan? 689 - > Vroon Modgill: I think it's appreciating change. 690 - > I think when you're when you're kind of as as a manager, he was 691 - > he managed over like a 25-year period, so and it was going 692 - > through the acceleration of obviously the Premier League to 693 - > what it has become now, and you have different characters and 694 - > different times and trends, and I'm kind of getting a crash 695 - > course and a real-time version of that.

696 - > When I started my business, it was all about fintech and 697 - > payments. 698 - > Then COVID hit, and everyone was like, the world's going to 699 - > end, and it didn't quite end, and then it was going through 700 - > wars, and you know, even us as a business, we you know, we've 701 - > been going through the AI changes, the stablecoin changes, 702 - > and being up to date with that. 703 - > And you know, what's testament to the companies? 704 - > You know, we raised 150 million last year and with in a year 705 - > where fintech investments went down 30%.

706 - > I think great businesses are always going to raise money, and 707 - > I think we're very much in that category right now. 708 - > Um, and it's great to see the amount of attention that the 709 - > company is getting, not only from VCs, but more importantly 710 - > for us, it's customers, right? 711 - > So we want the attention with the customers, it helps us grow, 712 - > it helps us grow as a product, it helps us grow as a company. 713 - > Um, and that's what's most exciting.

714 - > It's not, and and we've never been a business that's just gone 715 - > to market just to raise money. 716 - > So um it's it's it's a great position to be in. 717 - > Sasha Pilch: Awesome, great. 718 - > Well, we're at time now, so I'll finish.

719 - > But um, thank you so much, Rune. 720 - > This was awesome. 721 - > Vroon Modgill: Yeah, thank you. 722 - > Sasha Pilch: I'm so happy I got to learn more about what you're 723 - > doing.

724 - > It's so impressive and looking forward to seeing you continue 725 - > to thrive. 726 - > Vroon Modgill: Amazing, thanks, Sasha. 727 - > Appreciate it.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Comfi's Sanjar Samiev and Denis Gavrilin on Raising $65M and Building B2B BNPL for MENA's SMEsFWDstart · on embedded finance88 / 100
  • When You’re VP of CLM, with Sofya Mikhelson of Fairview Health ServicesMeeting of the Minds · on ERP Integration86 / 100
  • EP1015: Modernising core banking - the SBS approachIBS Intelligence Global FinTech Interviews · on embedded finance83 / 100
  • AI for the Glass IndustryIndustrial AI Podcast · on ERP Integration76 / 100
  • The Economics of Payment Processing: A Complete Breakdown - Full Episode | On The WireOn The Wire · on Payment gateways76 / 100
  • Making the Most of Sponsoring, Organizing and Attending Fintech Events | Nikolay Sabev, Fintech Growth StrategistMarket Like a Fintech · on embedded finance76 / 100

More from This Week in Fintech

All episodes →
  • How Pomelo Is Rebuilding Fintech Infrastructure in LATAM78 / 100
  • PayPal’s Stablecoin Playbook82 / 100
  • The Fintech OG Series: Shanthi Shanmugam and Natasha Vernier68 / 100
  • How MoneyGram Is Modernizing Global Payments with Stablecoins86 / 100
  • Coinbase Q1 '26 Earnings: A conversation with Coinbase Chief Business Officer Shan Aggarwal69 / 100
Explore the best B2B Finance podcasts →
All This Week in Fintech episodes →