This Old Marketing · 2026-06-19 · 1h 10m
This week, Joe and Robert lead with Anthropic's safety warning and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes when models, access, regulations, and rules keep changing? Robert is not so sure and thinks some of this may be more theater and marketing than actual danger. Who's right? Maybe nobody knows yet. The boys also discuss Fox buying Roku and why the deal is less about content and more about distribution, data, advertising, and owning the screen before the viewer decides what to watch. Plus... Sam Harris doesn't care if it's AI or not . In marketing winners and losers, Robert's winner is a Publicis video , while Joe's winner is Carvana and its move into new-car sales. In rants, raves, and commentary, Joe raves about Sweden pulling back on digital learning for kids and bringing back more books, paper, and handwriting. Robert talks about the LinkedIn and Adobe launch , which may not really be much of a launch at all. Robert also discusses the new AI awards from Cannes.
Google Wants the Tools. Meta Wants Your Face. Walmart Wants the Ads. (538)54 / 100AI Is Coming for the Payroll Line (536)The Media Reckoning Is Here (535)Meta Creates Toll Road, LinkedIn Fakes Getting Rid of AI Slop (534)The Click Is Dead (533)