
The Young Entrepreneur Show · 2021-11-07 · 37 min
Key moments - from our scoring
Substance score
22 / 100
Five dimensions, 20 points each
Robert Nelson shares how he evolved from wanting to redirect people in his Chicago community away from illegal activities into legitimate entrepreneurship. His turning point came through mentorship from billionaire Paul J. Meyer of Success Motivation Institute, who introduced him to Og Mandino's "The Greatest Salesman in the World" - the bestselling sales book ever written. Nelson co-authored "The Greatest Sales Training in the World" with Mandino and built his philosophy around spaced repetition as the foundation of skill development, supported by endorsements from Mark Victor Hansen, Tony Robbins, Les Brown, and Brian Tracy. Now as concierge of Break Free Academy under Ryan Stillman's leadership, Nelson manages the hierarchical Apex ecosystem: the Entourage program (1,500 professional employees seeking growth), Entrepreneurs program (300 business owners), and Executives program (highly successful investors). The episode explores how deliberate mentorship, the G Code Daily system (addressing gratitude, genetics, grind, and group), and surrounding yourself with people ahead of you creates measurable transformation. Host Pierce Zhao shares his own origin story of being cyberbullied in a sales group before Daryl Wasinski invited him to the Million Dollar Mastermind, illustrating the Apex philosophy of cultivating rather than crushing potential.
Nelson co-authored "The Greatest Sales Training in the World" with Og Mandino, building on Mandino's bestselling "The Greatest Salesman in the World." The book distills fundamental sales principles and ethics into actionable scrolls designed to be lived with for 30 days each, using spaced repetition to rewire behavior and mindset.
Apex has three tiers: the Entourage (1,500 professional employees seeking improvement), the Entrepreneurs program (300 business owners managing teams and systems), and the Executives program (high-net-worth investors making multi-million-dollar moves). All tiers interact, with higher-level members mentoring those below to create an ecosystem of mutual growth.
The G Code Daily (GCode.com, available free) is a gamified daily system focusing on four areas: Gratitude (5 things to be grateful for), Genetics (health, nutrition, fitness), Grind (your job or business), and Group (family and relationships). It uses spaced repetition to build unconscious competence in personal development over time.
Pierce was criticized publicly in a large Facebook sales group for his prospecting approach, but community members including Daryl Wasinski recognized his genuine effort and daily output. Daryl invited him to the Million Dollar Mastermind event in Dallas at no cost, which led to his joining Apex and transforming his entrepreneurial trajectory.
The four phases are: unconscious incompetence (don't know what you don't know), conscious incompetence (aware you lack the skill but trying), conscious competence (doing it but with effort), and unconscious competence (performing on autopilot without thinking).
Our reviewer’s read on each dimension, with quotes from the episode.
The episode is almost entirely motivational and inspirational, with very little that a B2B operator couldn't have picked up from a self-help book. The only marginally useful frameworks - spaced repetition and the four stages of competence - are well-known and surface-level. The bulk of runtime is anecdote, rapport-building, and platitudes.
spaced repetition is the mother of skill. So if you want to modify behavior, it's not just about getting exposed to the information. It's about re exposing yourself over and over again
never leave the scene of a discovery without taking some very specific action
Every idea in the episode is recycled: the Roger Bannister four-minute mile story, the four stages of competence (decades-old model), a Tony Robbins closing quote, and Og Mandino scroll philosophy. There is no contrarian claim, first-principles reasoning, or fresh angle anywhere in the conversation.
Roger Bannister, the story of the four minute Mile. I mean this is so good for young entrepreneurs. I've talked about it a couple times
Never. And I got this from Tony, uh, Robbins. Never leave the scene of a discovery without taking some very specific action
Robert Nelson is a concierge and community trainer, not a founder or operator who has built something at scale. His most substantive credential is running onboarding for a membership community and organizing grant programs for high school students. There is no evidence of significant company-building, revenue generation, or scalable execution to anchor his advice.
right now my position is I'm the concierge
I got an opportunity to do training in all of the high schools in the city of Fort Worth
The episode includes a handful of concrete data points - membership counts, grant dollar amounts, and a named anecdote about a 12-year-old - but these are thin and largely anecdotal. Claims about co-authoring with Og Mandino (who died in 1996), $100M marketing campaigns, and nationwide program reach go entirely uncited and unverified.
we have probably about 1500 people in our Entourage program, uh, another 300 in our Executives and entrepreneurs program
Last, uh, year, we gave away over $25,000 in grants
The host asks almost exclusively generic, leading questions and responds to nearly every answer with 'that's so powerful' or equivalent affirmations. He dedicates several minutes to telling his own origin story, and there is no probing, pushback, or follow-up on any substantive claim throughout the episode.
That's so powerful. And I love that you build the muscle memory
Mic drop.
Computed from the transcript - who did the talking, and the words that came up most.
Robert Nelson is from the streets of Chicago. Growing up, people all around him were making money selling drugs, but Robert knew there had to be a better way. Robert decided sales was a good route, but the product being sold was the problem. He got a mentor to learn the principles of good sales and even went on to help write the book ‘The Greatest Salesman in the World’. Going forward he was committed to making sure those around him had access to resources and information to better their lives. Robert believes that spaced repetition is the mother of skill. We need to continue to re-expose ourselves to information, taking principles and living with them for 30 days. They say it takes 21 days to develop a habit as you commit it to muscle memory. Robert shines a powerful light on what’s possible when you commit to certain fundamental principles. He preaches something called the Daily G-Code which encourages thankfulness, health and nutrition, grinding, and being selective of your group. He challenges us all to do something positive in our communities. What You’ll Learn: Why it’s important to find something to be thankful for everyday.
Transcribed and scored by The B2B Podcast Index.
Speaker A: The age of an entrepreneur doesn't matter. It's the idea, the drive and the execution that determines success. Have you ever had an idea that deserved to be more than a fleeting thought, but turning it into an enterprise seemed out of reach? This is the Young Entrepreneur Show. This show will bring insight from the young and the old people that all have one thing in common. They have been in that position and found a path to success. This show is more than expert analysis. This is the Young Entrepreneur show hosted by Pierce Zhao. Young Entrepreneur Show.
Speaker B: What is up, guys? Welcome back to another episode of the Young Entrepreneur Show. I am here with my man Robert Nelson, the concierge of the Break Free Academy and then also the head of entrepreneurship and sales training at My Brother's Keeper, making a huge impact on young entrepreneurs. And, and, uh, I can't wait to bring this episode to the table because Robert's working on a lot of cool things behind the scenes, uh, to get young entrepreneurs involved in, you know, the apex group and help them out a lot as he's, um, you know, we've had conversations and helped out a lot. So, Robert, thanks for, uh, coming on the show and can't wait to bring you on, man.
Speaker C: Thanks for having me. Pierce, you know, you are a great inspiration for me to see what you doing in the space, dude. I'm excited. I'm, I'm excited. I know what, I know what's inevitably going to happen.
Speaker B: Yeah, man. Let me ask you this. Let's start out by here. Uh, Robert, what got you into, you know, helping young entrepreneurs so much? And where did you kind of get started with that?
Speaker C: I'm glad you asked. I'm from the streets of Chicago. I'm still alive, which means it was quite achievement. But, you know, I guess maybe in my 20s, I started, uh, looking at, you know, waking up, consciously realizing that I need to do something positive in the community. At the time, there are a lot of people who were selling drugs on the street as that's how they made their living. In fact, I've got some relatives who were, uh, very engaged in that industry. And I went to them, I said, you know what? We need to do something different because this is destroying the people, destroying the community. But the reality was I didn't know how to sell. So, um, even though I wanted to do something different, when I asked the question, he said, well, what else am I going to do, right? Because this is how people was making a living. So I actually started begin getting mentors to guide me, to teach me sales. My first mentor was a gentleman by the name of Paul J. Meyer, A, uh, billionaire out of Waco, Texas. He owned Success Motivation Institute. He's passed away since, but, uh, he actually introduced me to Og Mendino Augmentino's, uh, work. The Greatest Salesman in the World. And those principles are what begin to guide me to understand what I needed to do to change in terms of my characteristics, personality and mindset in order to be effective in sales. So eventually I adopted those principles, integrated them into my personality, and I, uh, became successful at sales. I asked the publisher of that book, saying, you know what? I would like to use these principles to teach young people because they don't need no comprehensive training. They don't need not sales psychology. They just need some fundamental guidelines, principles and ethics to function by. So you say, I'll do that if you will write something for me. So I ended up writing, uh, the Greatest Sales Training in the World, which I co authored with Og Mendino many years ago. We began to use that as a part of a curriculum to say, okay, these are some fundamental principles. And if you apply these and you integrate them into your consciousness, it'll change your outcome. So that was the first experience that really started me moving down this pathway because I really wanted to do something positive to help young people who have proven that they could sail to. But I just want to get them something to sell that wasn't destroying the community.
Speaker B: Oh my gosh, man, there's so much there. And I didn't even realize that too. That's a, that's a pretty popular book in sales is. It's Ogmund Dino's, uh, the Greatest Salesman in the World. That's the book you're referring to, right?
Speaker C: Correct. In fact, uh, that is actually the bestselling book ever written on the subject of sales to this day. And he's been passed away for quite some time. I had the, uh, opportunity to not only write the book and utilize the scrolls in the book, but I got endorsements from some of the top sales and management training experts on planet Earth. Uh, Mark Victor Hansen, Tony, uh, Robbins, Les Brown, Brian Tracy. Because they had already knew the power of these scrolls, these principles, because they utilize them in their own experience. Well, needless to say that as I went through, uh, actually becoming a top salesperson in my industry eventually, I think it's probably about five or six years ago when I first came across Ryan Stewart and Ryan Stuman was saying in excellence, he said that, you know what, if you, the top of your game in your industry, you need to get around other winners that are at the top of their game because you might not be able to communicate with some other people in your space. So you need to be around people who are the apex or the top of their experience. So when I went, I actually hired him to coach me because I realized that in order to be able to sell or uh, to teach young people sales and entrepreneurship in this day and age, if you don't have a social media, digital marketing understanding, you, you'll leave them ill prepared to be able to deal with the opportunity. So I hired him to coach me and he gave me an opportunity to work here at the Break Free Academy. So right now my position is I'm the concierge. In essence, we have probably about 1500 people in our Entourage program, uh, another 300 in our Executives and entrepreneurs program. So what I do is I make sure that they have access to the resources and information and, and the connections, the opportunities, so that whatever they're trying to create, they can get it done. We have a hierarchic system. So as I'm interacting with people, if I have an issue that I can't resolve, I'll pass it up the chain of command to Thomas, to Drew B, to Jose, to Ryan Stillman. But either way it goes in the context of our network. We are actually have probably one or two calls away from anybody on planet Earth. So we have resources. As Jose often says, we have access to infinite resources. The question is, what do you need and how can we help you create the outcomes that you want?
Speaker B: Yeah, that's really cool. And I really, um, have benefited from that group, which we'll dive into soon. Kind of my story of how I got into that, um, but I'm curious how much has mentorship and coaching, uh, and stuff played a role in your life? Because I think this is such a big thing for young entrepreneurs in guiding them to become the greatest version of themselves is through mentorship. And so I know that you started out with, you know, mentoring your 20s maybe. How did you get that mentor? And how has mentorship played a role in your life?
Speaker C: So this is, uh, how I started that experience. I actually read an article out of a magazine. They were doing some marketing and he. It was an article in the magazine that says if you want to learn about how to become successful, you can attend one of these sessions. Well, needless to say, it was going to be a sales session. Right. So I flew down there and uh, to Waco, Texas and I attended the session. But I fell, uh, in love with the information, because it wasn't just Paul Myers information. It was a lot of other instructors and mentors who were sharing data. And what made it different is, you know, so many people will go to a seminar, you'll attend an event, or they'll read or listen, uh, to an audio, but then they change and they do something else, and they never change the behaviors. What Paul Meyer did, which was uniquely different, he says, spaced repetition is the mother of skill. So if you want to modify behavior, it's not just about getting exposed to the information. It's about re exposing yourself over and over again until this becomes an habitual tendency and a frame of reference. How you function, how you think, and how you behave. So that is the first thing. And in fact, that's Ogmandido's whole philosophy was each one of these principles I want you to take and live with it for 30 days, read it every day until you start to think about it, when you're not trying to think about it. So now your behavior has changed. So that led me on a trail of discovery. And there are many people who are mentors, coaches in certain spaces. My recommendation is find somebody that is in a space that's similar to where you want to go. It's not just about listening to anybody, because this is one of the laws of success that we teach, and that is the first law, is who do you listen to? If you want to listen, you can listen to anybody. But you need to become deliberate about listening to people that have the answers to the questions that you need answers to. So if you're looking at moving in a certain niche or industry, you need to get around mentors of teachers that have that on lock. Not just anybody get around people who understand that space that you're trying to move in. And as you move forward, you may pivot, you may decide to do some other things differently. But the point is, be very intentional and deliberate about getting the guidance from people who already have achieved success in whatever space that you're pursuing.
Speaker B: It's so simple, but so powerful. And actually, I've heard, you know, something saying, don't listen to anyone who's not as wealthy as you want to be or like where you want to go. And it makes sense. I mean, why would you listen to someone who's not where you want to be? You know, finding those mentors that are in the position that you want to be, learning from them and everything, and we'll go into that in a second. But I really want to, um, go back to what you you said spaced repetition is the mother of skill.
Speaker C: This is true.
Speaker B: That's so powerful. And, and I think it's because a lot of people, especially with the day and age of courses and things like that, you'll go through something once and you know, you'll have all this information and it's amazing, but if you don't repeat it over and over again, you're not going to acquire the skills, you're not going to build the skills. So I'm curious, how has that played a role in your life? And how do you go about spaced repetition?
Speaker C: I'm gonna give you a perfect example. There's a. I'm, uh, getting ready to do an onboarding session with some new APEX members, uh, in about, about a half an hour, 45 minutes. Right. And one of the things that we do in this process is we have a pro, a program. It's not a program. It's actually a website called G Code Daily G code dot com. You can get it for free. What it does, it makes you deliberately mindful about making improvement in four specific areas of your life. Every day you to get up, and it's a gamified process. But every day you to get up and think about at least five things that you can be grateful for. Five things that you're grateful for. Two, address your genetics. Whether it be your health, nutrition, are you working out, or whatever you're doing physically to make sure that genetically you are okay. Do that daily. Three, grind. Whatever your job is, your business, your vocation, whatever you do for a living, make sure you're addressing that. And four is your group, whether it be your family of choice or your family of origin. Now, the reason why I say this, Pierce, is because so many people underestimate the simplicity of this and they don't do it. But what Ryan Stillman is an expert at, uh, is taking things that are extremely complicated and making them ultimately simple. But the irony is that because it's so simple, people like ah, that can't make much difference. No, when you begin the process of space repetition and repeating a, ah, habit over and over again, usually it takes about 21 days to develop a habit. Once you repeat a process repeatedly, you get what's called muscle memory. Whether you're doing something in sports or whether you're doing in any field of endeavor. If you drive a car, you don't have to think about it no more because your reticular activator system has come on and you don't, you can start consciously thinking about something different. You have to build that habit before you can get to a place where you are unconsciously competent, where you can do it without thinking about do it. And people won't, often won't put in the work necessary to develop that spaced repetition and to create that habitual tendency so that they now can be on autopilot, moving towards success.
Speaker B: That's really powerful. And I love that you build the muscle memory so you start thinking about it without having to consciously think about it. And I mean, a great example is, you know, for people listening to this, you probably hardly remember your drive this morning if you've done it the same time every day, because you do that save drive. So your brain compartmentalizes things and you don't really remember because you're unconsciously competent at driving and taking that same exact route. And so you can focus on other things while you're driving because you've done it so many times and repeated it so many times. And that's what the G code is. I do the G code. It's awesome. And then also that's what in uh, Og Mandino's book you do with the scrolls, right?
Speaker C: Mhm, exactly right. You go over them and you live with them for 30 days each. Uh, one of the things that comes to mind is the fact that like you mentioned, there's so many things that you do where you become consciously competent. Are you intentional about doing it? So there are four phases of learning. The first phase is unconscious incompetence, which means you don't know how to do it and you don't even know you need to know how to do it. You just, just oblivious, like I don't know. But then the second stage is once you realize this is a skill set that you don't have, you become consciously competent. Which means I'm trying to do it, I'm making an effort to do it, but I'm not that good at it. So I would say consciously incompetent. Right? But you're intentional after a while of doing it over and over again, you become competent, but you're still consciously competent. You're making an effort to do it. After you pass that level where it becomes muscle memory, you become unconsciously competent, which means you can do it and you'll sleep.
Speaker B: M. Ah, that's really good. The four stages of learning. I really like that. Um, wow. Yeah, no, that's, that's really powerful and it makes me want to go through Og Mandino's book again. Um, in live with those girls for 30 days, it's super impactful. Um, so, Robert, let me ask you this. With, you know, Apex, and I know you're, um, working a lot with, you know, helping younger people, younger entrepreneurs, and that's really your passion. What do you kind of see as your vision for that and, uh, helping within the Apex network?
Speaker C: This is what I see that, you know, there are different stages of the Apex development. When I first started here, there was no different levels in Apex. It was pushed to excellence, which means everybody was in one room together. But the reality is that people are at different stages in their evolution on their journey. So we have what's called the Entourage, which is going to be more of the professional people, People who may be sales professionals, but they're employees. They work a job, but they want to be better at whatever they're doing. Then we have the entrepreneurs. Now the entrepreneurs is a smaller group, but they are business owners. They have employees. They need a different set of skills. They need to know how to hire, how to fire. They need to know how to train. They need to know how to create core values and standard operating procedures. They have a whole different set of challenges, but also a whole different set of opportunities. Then we have what's called the executives. Now the executives are not working in a job or in a business. They may own a business. These are people who are very successful already. They're just trying to find ways and means to make their money, make them more money. They may buy up a franchise or buy a multifamily unit in order to have it generating revenues. But there are different conversations that's happening when you on a level where you invest, investing multi millions of dollars, in contrast to when you're on a level where you're just trying to struggle to get to the next level to survive. So there's a whole different relationship. But what's unique about this is that the people who are even on the lowest level of the Entourage, the folks that are executives or entrepreneurs, are still interacting with them and helping them. So there's an evolution of growth. They inspire them to want to do better, to become the most elite versions of themselves. My logical train of thought is to say that if this is an ecosystem, people become more successful. When are we going to wake up to the reality of the necessity? They will expose our young people to it so they can begin to think in this direction, because our educational systems are not equipping them with the capacity to actually survive in the real world. So the thought is, I really love what they're doing with the Apex family. And the fact of your story, I want you to share your story as to how you became a part of this whole relationship. And I think that that shines a powerful light on the possibilities that exist here.
Speaker B: Yeah, no, and I'll go ahead and share that too now. I mean, it's really incredible. And I'm so in line with that, in that the education system, especially, like, entrepreneurial type people, it doesn't equip you, um, in the right way, with the right skill sets to survive and thrive in the world in the way that you want to. I mean, it's crazy. In business, the best way to learn business is by doing business. And you don't do that in school. In business school, it's like, I don't know, it's a crazy degree. Um, but the way I actually got involved with Apex is I was, um. You know, I'd been in sales. Started out in sales. I was just getting into it, new at it, and I was messaging, uh, a bunch of different people in different Facebook groups, probably. I was like, kind of pitching people, and people don't like that and, you know, over messenger and stuff, because I didn't know any better. I was just trying to do the work and trying to, you know, do as best as I can. Like, I was unconsciously incompetent.
Speaker C: I like it.
Speaker B: I like it, um, so to speak, at that level. And, uh, so people had their different responses. One guy was so mad to the point where he actually screenshotted our conversation, and he posted it in the sales talk with sales Pros group, which was Ryan Stuman. Is Ryan Stuman's group, I think has. It is over a hundred thousand members now, but it's a big Facebook group where people talk sales and all of that. And this guy took a screenshot and posted and kind of wrote a comment ragging on me, um, you know, and kind of like, I don't know, just not being a nice dude, um, and get mad at me. And I saw it. I remember the day I walked into the office and I saw it and I'm like, oh, uh, no. I was like, so mad and, like, frustrated because I'm like, shoot, maybe I did come off the wrong way or this wasn't the way you're supposed to do it. And I learned that, uh, but not through a great way and experience by basically having some dude show what I said, like, criticize. Criticized. That's the word.
Speaker C: Not constructive criticism, but just exactly for you to be in that space and them, um, not to see that you have the genuine, sincere effort to try to learn. So it's one thing to give people constructive criticism. It's another thing to be counterproductive in criticism. But go ahead.
Speaker B: It was counterproductive criticism. And so I was like, like, screw this guy. Um, and then I looked at the post and started reading the comments later in the day, and people, um, in the Apex group started rallying behind me. And like Daryl Wasinski, for instance, he, um, commented. He's like, I looked at this kid's post. He's showing up every day, recording videos, putting out videos, just trying to put in the work. And people started to realize that, and they started to rally behind me. And, um, you know, hyped me up and helped me out, gave me, um, the different pieces of advice. And then actually, Daryl messaged me. I could probably pull up the message right now really quick. Um, but essentially Daryl messaged me and he asked me, what are you doing, like, on this day or something? What are you doing on these dates? And he gave me a, uh, very specific, um. Oh, no. He said, what state do you live in?
Speaker C: Okay.
Speaker B: And then he said, can you make it to Dallas next week? And then he. He basically just invited me to the Million Dollar Mastermind, which is one of the Apex events, and got me in. Didn't have me pay for a ticket or anything. He's just like, if you can get here, get here. Uh, we'll get you a seat in the room, and it will change your life. Dude, that's crazy. The worst. It went from being the worst day. Right? The best day.
Speaker C: Right, Right.
Speaker B: And I made so many, so many amazing relationships. And then after joined, um, apex, because how could you not after, uh, the Million Dollar Mastermind, you know, dude, that's
Speaker C: one of the reasons why I'm passionate about this whole process. Because people like yourself that have great potential, rather than being crushed in your dreams, we as entrepreneurs, as sales professionals, as leaders, as mentors, are to cultivate, inspire, encourage you to become the most elite version of who you can become. And I see not many groups with as many people who are equally dedicated to that process as I see inside of the apex. So ultimately, my goal is to identify other young, um, fledgling entrepreneurs like yourself, and to create the kind of connectivity and exposure so that you can see what's possible, what happens when you get around a group of people who are all rallying behind you, cheering you on, helping you succeed, in contrast to people who are tearing you down and telling you what you can't do. Right? So for me, it's Only a natural, uh, evolutionary growth, saying, okay, we need to make sure that these young people have the framework in place so that they can make the most smooth transition as possible to the level of success that they want to aspire toward totally.
Speaker B: And I mean, once you get around the right people. And this is something I've really realized over the past year. Um, being in Apex, but also being around, uh, the kind of friend group that I have now of entrepreneurs, of young entrepreneurs, people, you know, going after it. And, uh, you know, that's just so fueling. It's so fueling. And it helps you. It's like getting around the people who are where you want to be and then reverse engineering that, uh, that helps so much in terms of energy, in terms of actually knowing what to do, encouragement, all those different things. Because, I mean, I can't imagine if I wasn't in that place with people surrounded like in Apex, and then also with, uh, my friend group now. I mean, it's a hard. It's a hard journey anyway. Even harder when you're on your own.
Speaker C: Dude. There was a young.
Speaker B: It's impossible.
Speaker C: There was a young guy. He is currently 12. He just made 12, right? He was at the apex, uh, live event. And I met his grandfather, brought him to the event and I met him. His name is Jace Dungan. Jace, at the age of seven, started giving away coats to the homeless. So he's an entrepreneur. He has his own business, but he wants to be in Apex. But to see people with the aspiration to want to do better and actually are, uh, actively engaged and doing something positive in the community. This young boy has given away over 5,000 coats and he's only 12. Wow, man. But the thought is how many other young people are out here who desire to do something and really need to get plugged in and connected so that they can really make their visions become their realities. Right? So I want to see more and more of that. I want to showcase, highlight, rally behind and celebrate the achievements of this next coming generation. Because they have division. They are 100% of our future. And if we don't realize that, we don't miss the boat. So that's my take on it.
Speaker B: I was going to say. I mean, it's crazy. The young people are the, the future in the next generation of, you know, America. Like, not just like business, but America as a whole and all of that and everything. And, you know, it's. It's hard to see the school system the way that it is. Um, and it, that's where you know, programs like APEX are so needed in society because there's one thing about learning the skills, but also being around the people to make things real to you. For instance, like this is a great story, Roger Bannister, the story of the four minute Mile. I mean this is so good for young entrepreneurs. I've talked about it a couple times, is that for years and years, like hundreds of years, there was nobody who, you know, had run a four minute mile. Nobody. People thought it was impossible. Some people said that if you tried to run or did run a four minute mile, your organs would explode or something like. They literally thought that they thought it was impossible and that it was detrimental. Until this guy came along, Roger Bannister, who just had this unshakable belief that he would achieve it. And so, you know, I'm sure years and years go by of him training for it. At the end story, he eventually, you know, breaks it. He gets, uh, you know, he runs a mile in under four minutes. And what's fascinating is that the following years, or even, even that year, several people ran a four minute mile because now they knew it was possible. And over a thousand people from that date have run over, you know, under a four minute mile. And it's because they believe. And so that's what, um, you know, programs like APEX do is you get around people who are doing what you want to do. And that's powerful with mentors. They're doing what you want to do. And so now you realize that it's possible and that at the same time it's possible for you. And it's, these people aren't that different for you from you. They're just a little bit further along in their journey in evolution.
Speaker C: You're right. In fact, uh, one of the things that I did probably about two, three, three or four years ago, right. So I've always been in the community working with schools, teaching, uh, kids. But I think back in 2014, I believe it was, Barack Obama signed into law a, uh, presidential memorandum called, uh, the My Brother's Keeper initiative. And it was really designed to address a certain demographic, young men of color, uh, black, brown, native, uh, Americans who are disproportionately missing opportunities. There's an opportunity gap because they're not in certain circles. So the idea was to identify. He sent his whole cabinet to take a look and say, where are the disparities? Where are we missing the cutoff man in this situation and what solutions can we start implementing and putting in place? So ultimately, from having been a part of that process, I got an opportunity to do training in all of the high schools in the city of Fort Worth. Last, uh, year, we gave away over $25,000 in grants, uh, for business development to help them help young entrepreneurs develop their business ideas. Right. This year, we're looking at doing another doing 50,000. Right. Ultimately, I want to give away over a million dollars. But the point is that when people become deliberate about saying okay, there is a disparity existing that does not have to exist because the resources and the information is available. How do we go about connecting the dots? How do we go about making sure that the people who have needs get access to the resources that they need so that they can continue to grow and be a contributing force in society? How do we make sure that that next generation has the underpinnings that they need in order to become the most elite versions of themselves? And if we can do that and we can do it on a micro scale, we can do it on a macro scale. So right now there are over 225 chapters of, uh, that my brother's keep initiative nationwide. So I was just involved in the one over here in the city of Dallas, Fort Worth area. But the thought is that some of these same solutions are things that they want to integrate nationwide. So we're looking at doing those type of things. And it's just with a relationship like we have with the apex, uh, there are many people who want to contribute, to be supportive. Uh, in fact, John Highley, who's a good friend of mine, just recently asked. He wanted to speak to inner city youth and tell them his story and inspire them to become. And he's one of the greatest marketing geniuses I've ever seen. But to inspire them to become the most elite versions of themselves and have them to see, like you talked about, Mr. Banister, have them to see that it's possible because he's doing it. He's generated over, uh, $100 million from his marketing campaigns alone. But the thought is that when they see the possibility, it's not so much of a stretch of the imagination to believe they can see it. They know it's real. It's possible.
Speaker B: Yeah. Wow, that's. No, that's really powerful. And it's like people want to help. It's just a matter of how they do in general too. And, you know, it's through podcasts, it's through speaking to inner city, um, kids and things like that in so many, uh, different ways. Um, but let me ask you this specifically with, you know, the apex group. What is, what do you want to do with, you know, young people? Well, this company and what have you done? Sorry?
Speaker C: Well, primarily what we've done is this. Identify some young people who have skills and then begin to set up frameworks to make it possible for them to get access to the information that they need to continue to develop those skills. I just got out of a, uh, chat with, uh, Sam, uh, Winner's, uh, Lance's Wintert's son. Right. He has an aspiration to open up a vending, uh, program. Do start doing vending machines. Ultimately, I want to be able to have these opportunities to have conversations where we have more than just a few who are young people that are trying to aspire and then plug them in and connect them with other people who are maybe in a similar niche that are experienced, that can help them along the way and begin that process of cultivating and nurturing and mentoring them until they can become as successful as they want to become. So these are some of the things that are happening. Uh, I think in two weeks we're going to have an executive, uh, you're gonna have executive flying Friday. So every week they have a. Once a month we have executives fly in. Right. This coming next flying Friday is Brian Harley, who's one of. He's a podcaster like yourself. He's coming in to do a video and to be able to tell his story that he wants to share with young people just to inspire them to believe that, you know, it's kind of like a letter. Well, he calls it back to the future. You've seen that they have, uh, this what I call transcendental process of you write a letter to your younger self and you think about what you would have told your younger self to say, okay, this is some of the mistakes you're going to make. These are some of the roadblocks you're going to run into. Here's some of the disappointments you may face. But don't lose heart, because you're going to make it. You're going to make it. So when you think about the journey that you've been on already, and then you stop and you say, well, what about where it is that I want to go? How can I reverse engineer and imagine what mistakes or roadblocks may I face on my journey going forward? What do I need to be prepared for? How can I continue to encourage myself to not lose heart, to be determined, to persevere? So is that type of experiential message that people who have already gone through and have been on the journey, need to be sharing with the next generation so they can encourage them to say, you know what? Don't give up. You're gonna make it. You're gonna make it if you keep at it. Like you, you kept at it, bro. You kept at it until somebody recognized your talent, said, you know, come to Dallas, we're gonna, we're gonna help you. That's what has to happen, man.
Speaker B: Yeah, no, that's really powerful. And I hear that too. Being a message, uh, to our young entrepreneurs listening to, not be afraid to ask people in the positions that they want to be, maybe friends, maybe family, maybe, you know, relatives, and ask them how they got to where they are, what they've learned from their wisdom. I mean, we're walking away around with so many opportunities to learn every single day because inevitably everyone is surrounded by someone they can learn from. And two, you can learn something from everyone as my true belief. M. But I just think that's so powerful, that message to just, just ask people too.
Speaker C: Yeah. And make sure that you stay in communication with me, uh, as you do your podcast. If you have people that want to reach out, they want to find out about opportunities, do put us in connection, connect us together. Because I'm more than committed to this process and I want to applaud you for having the stick to it. I didn't say you've had to stay with what your deal is, man, and to continue to persevere regardless of whatever challenges that you may be confronted with. But being able to be committed to the process enough to want to share your message, to inspire some of the young people to believe that they can break that four minute mile, dude.
Speaker B: I really appreciate that, Robert. And let's, you know, round it out here with, you know, asking you where can young entrepreneurs listening to this get in contact with you and learn more about these opportunities? I mean, I'd be more than happy to connect them with you, you know, if I have people reach out to me. Uh, but while, you know, we're here, where can they connect with you?
Speaker C: You can connect with me on, uh, Facebook, Instagram, Robert Nelson. You can also go to youthenterprise.com for the moment, youth enterprise.com we're going to be having some other, uh, platforms that are out that we're putting out there. But right now this is one of the means because ultimately we want to introduce you to the opportunities that exist. So if they reach out to you or they reach out to me, I don't know whether or not you can put my email address in the chat?
Speaker B: Yeah, I can put it in the show.
Speaker C: Notes robertfreeacademy.com mhm.
Speaker B: And two, something I want to push out too is, you know, Robert's in contact with, you know, all these entrepreneurs, all the executives, all the people in Entrepreneur Garage. And, you know, people are looking for young entrepreneurs, young people who are aspiring to be entrepreneurs, to help them in their businesses and mentor them and things like that. I think too, we have, as young people have this, um, benefit to us that we can pull this quote, unquote young card in that people want to help you just because you're young and you're driven and, you know, they see themselves in you.
Speaker C: Really? That. Because that's truth. Something that you said when we first got on the call just now, uh, is. And I did a podcast not too long ago where, uh, the guy was asking, he said, you know, how do you manage to keep people engaged? Why is it that you can be so present in the moment when you're having a conversation? I said, because as I approach people, it's like in my own mind thinking this person I'm talking to is God. What you just said is equally powerful when you think about when they're giving back to young person. That's themselves. They're helping. They're helping themselves because that's where we came from. So that's real, man. That's not a figment of the imagination.
Speaker B: Yeah. Wow. No, that's really powerful. I really like that talking to everyone as if you're talking to God, I mean, too, because we're all. It's my, you know, I believe we're all God's masterpiece. You know, that's part of, um, you know, what I believe too. And so everyone go find, uh, Robert. Connect with him, um, if you're looking for, you know, opportunities and things like that. Um, and Robert, one last thing. Do you have any, you know, last words to share, uh, with young entrepreneurs here or want to leave them with, uh, anything in general?
Speaker C: Yeah, this is what I'll leave you with. Okay. Never. And I got this from Tony, uh, Robbins. Never leave the scene of a discovery without taking some very specific action. So there are a lot of people that will hear what's happening, like in this conversation. But it's one thing to hear it and let it go in and out the other, it's another thing to hear it and do something about it today. When would now be a good time? Now is the perfect time because this is the only moment that we really got. The future is a dream. The past is history. Now is all you got. Do something with it. I'm gonna leave you with this statement and I'm gonna close because I'm getting ready to go, uh, and do, uh, onboarding. It goes like this. I bargain with life. Life is just a minute with 60 seconds in it forced upon us. We didn't choose it, but it's up for us to use it. We will suffer if we abuse it. Just a tiny little minute. But eternity is in it. What you gonna do with yours?
Speaker B: Mic drop.
Speaker C: All right, my brother.
Speaker B: Thank you.
Speaker A: Robert, thank you for tuning in to the young entrepreneur show. Make sure to share this with someone you know that can benefit from this content. And remember to support this show by rating, reviewing, and subscribing. We'll see you next time on the young entrepreneur show.