The WHY MARKETING Podcast · 2021-06-09 · 40 min
This week Chris Walker the CEO of Refine Labs joins us to talk about his career journey and how he's been able to innovate as a marketer to challenge the status quo in B2B marketing. Key Take-a-ways from this episode: Understanding your customers to create the perfect Ideal Customer Profile (ICP) What's Broken in marketing The alignment between sales & marketing goals and incentives Challenges of making fundamental changes to your marketing strategies Scoring marketing across the organization The importance of being a well rounded marketer Building a brand that drives demand And so much more! If you aren't already following Chris on LinkedIn or his State of Demand Gen Podcast , do it today... trust us, you'll be really glad you did! To leave us feedback or guest suggestions, please reach out to Rusty Pepper on LinkedIn at FOLLOW - SUBSCRIBE - SHARE
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