The Wellness in Hospitality Podcast · 2026-06-21 · 27 min
What if the reason your hotel isn't standing out isn't because you need a better product, better marketing, or better guest experience? What if it's because you're still building for the people who already know you instead of the people who need you? In this episode, I explore why the most remarkable destinations aren't created by following categories, trends, or industry expectations. They're created by people who build their world first and wait for the market to catch up. There is a remarkable property in Spain sitting on the edge of one of the country's most prestigious wine regions. Several years ago, they were faced with a choice. Join the region’s denomination of wine, the very region that had once rejected them, or go solo.They could have done what everyone expected and built their business to fit neatly into the existing system and earn the industry's stamp of approval. Instead, they chose a different path. They built their own world. They planted what they wanted to plant. They created the experience they believed in. They followed their own conviction rather than seeking validation.
167. Find The People Who Can Build And Hold Your Dream44 / 100165. The Ripple That Starts With An Impossible Idea164. Hospitality’s Wellness Deficit163. The Self-Audit: Know Exactly Where Your Wellness Offering Stands162. You Can’t Standardise A Soul