
Hosted by Leon Goren, PEO Leadership
In hour long conversations and Q&A's with business thought leaders, Leon Goren, President and CEO of North America's premier peer network and advisory community, PEO Leadership, looks ahead, beyond the immediate crisis, to help leaders strategize in this unprecedented time amidst huge transition. Learn more at
40 episodes · publishes fortnightly · latest 2024-04-02 · ~60 min/episode
Rank
#5180
Substance
46.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5180 of 6186
Substance
Top 84%
outscores 16% of the index
The Way Forward Webcasts with Leon Goren ranks #5180 on The B2B Podcast Index with a substance score of 46.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Goodwin's story is genuinely dramatic and he has real entrepreneurial experience, but his B2B practitioner credentials are thin - the co-founded tech company is defunct and his current role is primarily academic and motivational speaking, not operational leadership at scale.
Averaged across 1 recently scored episode, with cited evidence.
The episode delivers three motivational takeaways (gratitude, control the controllables, opportunity in adversity) that are standard resilience frameworks with no meaningful B2B application or unpacking. The majority of runtime is biographical backstory with negligible novel insight per minute for an operator audience.
“lean into gratitude”
“control the controllables, control the things I could control”
The lessons extracted from captivity are essentially repackaged Stoicism and standard sports-psychology framing; PTG is named but not substantively explored. Nothing presented challenges or reframes how a B2B operator would think about their work.
“there's a big difference between what uncertainty feels like and what's actually happening”
“the same approach I took to managing the stress and uncertainty of being in that prison cell is the same recipe responses that I now use when managing challenges and uncertainty in my life today”
Goodwin's story is genuinely dramatic and he has real entrepreneurial experience, but his B2B practitioner credentials are thin - the co-founded tech company is defunct and his current role is primarily academic and motivational speaking, not operational leadership at scale.
“helped get this company started when we develop an online game for kids”
“I did a business development and, and primarily investor relations for, for the business”
There are some concrete biographical specifics (63 days, 193 countries, company scaled from 2-3 to 30+ staff across four countries) but virtually no business-relevant data, metrics, or named examples that an operator could apply or verify.
“nine weeks 63 days”
“grew from just a handful of us, just two or three of us to 30 plus staff across four countries”
The host explicitly admits he avoids difficult questions and largely confines himself to biographical prompts; there is no pushback, no probing follow-up on the business or leadership angles, and an ad break interrupts the conversation mid-flow, further fragmenting any momentum.
“I don't like asking difficult questions in person”
“I'm not going to dive into all the different specifics”
First period on the Index - history builds from here.
1 scored on substance · 40 tracked in total.
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