The Vault Unlocked · 2026-06-15 · 45 min
Most founders think they have a product problem. Colin Hodge will tell you, on the record, that they don't. What separates the startups that go viral from the ones that don't is not the feature set, the funding, or the founder's hustle. It is psychology. The kind that gets engineered on purpose, measured against a number, and run as a system. Colin has spent twenty years building, selling, and buying back companies to prove it, and his book even hit the USA Today national bestseller list the morning of recording this episode. This is the conversation that explains why your growth is stuck, and it has nothing to do with working harder. Colin Hodge, author of Outrageous Startup Growth, breaks down the exact framework behind the startups everyone studies and nobody can replicate. He pulls apart how Clubhouse manufactured a citywide case of FOMO out of two invites, why Facebook's entire growth engine came down to one number most founders never bother to find, and how over 65 cognitive biases quietly decide whether a buyer says yes.
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