The Unstoppable Ecommerce Podcast · 2024-12-20 · 37 min
In this episode of The Unstoppable eCommerce Podcast I'm joined by Rebecca Laut to discuss the ins and outs of adding wholesale to your DTC business. We explore essential considerations such as pricing strategies, finding wholesalers, building strong relationships, and effective marketing techniques. We also chat about trade shows and practical solutions for selling wholesale through platforms like Shopify, emphasising the need for a strategic approach to ensure profitability and sustainable growth. We delve into the intricacies of wholesale business operations, focusing on payment terms, consignment models, and the use of Shopify apps to streamline processes. We discuss the importance of establishing clear payment terms with wholesalers, the potential pitfalls of consignment agreements, and the various Shopify apps you can use to run wholesale without Shopify Plus. Lastly we discuss Shopify Plus and when it makes financial sense to make the transition to the premium plan. About Bec Bec's tech journey began a decade ago at Xero, where she saw firsthand how much growth can be achieved by bridging the gap with technology for small business owners.
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