The Unofficial Shopify Podcast · 2026-06-09 · 44 min
Also available on YouTube "It was a mind and body brokenness. I'll just say like depression." By 39, Chris Lang was running 10 businesses and falling apart. He killed most of them and bet everything on Fresh Chile, his bootstrapped Shopify chili brand from Hatch, New Mexico. It cracked the top 1% of Shopify and 8 figures in revenue, but didn't turn a profit until Q1 of year six. Inside: why he started publishing his real ROAS on LinkedIn when the numbers were ugly, the 80% Meta cut that finally flipped him profitable, and how a 250K-follower organic community out-engages Heinz, Tabasco, and Sriracha combined. SPONSORS Swym - Wishlists, back-in-stock alerts, and more getswym.com/kurt Ecommerce Alley - The Meta Ads System 400+ Brands Use to Scale Special Offer: ecommercealley.com/kurt Zipify - Build high-converting sales funnels zipify.com/KURT LINKS Fresh Chile: Chris Lang on LinkedIn: Chris Lang on X: WORK WITH KURT Apply for Shopify Help ethercycle.com/apply See Our Results ethercycle.com/work Free Newsletter kurtelster.com The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores.
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