The UnNoticed Entrepreneur · 2026-05-12 · 28 min
Get Noticed! Send a text. Brad Sugars on AI for Entrepreneurs: Where to Start, What’s Next & How to Build a Business with $500 | Jim James Jim James interviews Brad Sugars, founder of ActionCOACH, about how entrepreneurs can respond to AI without panic and where to start. Sugars argues adoption is slower than people think and says businesses should first “play” with tools like ChatGPT, Copilot and Perplexity, then upgrade to AI-enabled software, ensure agencies are using AI efficiently, and get teams using AI in meetings. Brad explains the shift from the information age to the intelligence and agentic ages, where AI interprets data and begins executing tasks, boosting productivity and potentially reducing workweeks. Sugars says AI multiplies good systems rather than fixing bad ones, highlights the ongoing importance of search visibility, and predicts major workforce and business-model shifts. If starting over with $500, he’d build an AI CFO/CMO subscription service that scales globally via multilingual AI.
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