The Tech Leader's Playbook · 2026-05-27 · 58 min
For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with David J. Ebner, founder of Content Workshop, a brand storytelling agency that helps companies blend human creativity with AI-driven marketing systems. David brings a unique background as a classically trained storyteller with a master’s degree in creative writing, and he explains how the fundamentals of narrative, character development, dialogue, and emotional connection directly translate into modern brand building. The conversation explores why AI-generated content is creating a “sea of sameness,” how brands lose trust when they waste people’s attention, and why storytelling is becoming one of the strongest competitive advantages in an AI-powered world. David breaks down the difference between founder-led content and true brand storytelling, emphasizing that the hero of the story should always be the audience, not the company.
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