The Supply Chaney Podcast · 2026-05-27 · 55 min
In this live podcast-style conversation from the IWLA event, Kevin Lawton and Nathan Chaney dive into the evolution of podcasting, content creation, and marketing in the warehousing and logistics industry. Both share their paths into supply chain, lessons learned from operations leadership, and how curiosity, networking, and consistent content creation opened unexpected doors in their careers. The discussion explores the power of podcasts as educational and relationship-building tools, why authentic thought leadership matters more than constant sales pitches, and how logistics companies can leverage content to build trust, visibility, and industry authority. The conversation also highlights practical marketing advice for 3PLs and solution providers, including batching content, empowering operational leaders to become visible voices online, and creating educational content that resonates with customers. This episode is packed with practical insights for warehouse operators, logistics leaders, marketers, and anyone interested in the growing role of content and community in supply chain.
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