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Index/Startups & Founders/The Story of a Brand Show
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Farmana - Health Is a Verb. Start Acting Like It.

The Story of a Brand Show · 2026-06-25 · 1h 6m

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Episode notes

Most supplement brands start with a formula. Jason Dyer started with a philosophy. Ramon Vela sits down with Jason Dyer , Co-Founder of Farmana , for a deeply thoughtful conversation about twenty-two years of experience in the health and wellness industry, a personal transformation that changed everything, and a brand built on the radical idea that real nutrition should begin where it always has: the farm. * Health is a verb, not an adjective. Jason's core belief, forged through over two decades in the supplement industry, is that health is something you continuously do, not something you have. That insight is baked into every Farmana product and every decision the brand makes. * Farm to function. Farmana bridges the gap between whole food nutrition and functional supplementation, taking real, nutrient-dense ingredients from carefully vetted organic farmers and preserving their goodness through a proprietary freeze-drying process that keeps the food as close to its original state as possible. * The personal transformation behind the brand. Five years ago Jason weighed 260 pounds.

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