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Index/Marketing/The Site Shed
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Build It Like You're Selling It, Even If You Never Will | ft. Greg McElroy & Jon Fisk | Ep. 503

The Site Shed · 2026-06-16 · 37 min

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Episode notes

‍ Book a Free Strategy Call with Tradie Web Guys: Watch On YouTube! About Our Guest: Greg McElroy and Jon Fisk Greg McElroy and Jon Fisk, co-founders of CrystalLIQ, have each built and sold multiple trade-based businesses. Greg learned his hardest lesson as part-owner of a $48M-revenue business that went into liquidation because nobody knew their numbers. Together they help tradies install the financial systems and accountability frameworks that stop growth from destroying a business from the inside out.

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