The Shopify Solutions Podcast · 2026-04-15 · 13 min
4/15/26 Episode Summary As AI agents like ChatGPT and Perplexity become a growing sales channel, Shopify store owners need to think beyond traditional SEO. This episode explores the concept of Agentic Commerce - where AI acts as a conversational sales associate, guiding customers through research and even checkout - and why structuring your store data for AI is now essential. Host Scott Austin walks through Shopify's free Knowledge Base app, which lets merchants create a structured, machine-readable feed of store facts and FAQs that AI agents can reference directly. Scott covers how to install the app, audit and correct auto-generated FAQs, and fill in content gaps - as well as how to use the app's FAQ Query Log to uncover the questions shoppers are asking AI agents that your store isn't yet answering. A practical, beginner-friendly guide to getting your store ready for the future of commerce. Show Links Shopify Knowledge Base app - Datify - Video & Transcript
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