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The Truth About AI in SaaS: Nathan Latka Debates Microsoft's CEO Prediction

The SaaS Revolution Show · 2025-02-20 · 32 min

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Topics in this episode

generative AIprompt marketingsearchvaluesoftware recommendation

Episode notes

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Nathan Latka, CEO and Chief Investment Officer at Founderpath (and the powerhouse behind SaaSOpen!), as he shares the truth about AI in SaaS ...and why it counters Microsoft's CEOs prediction. "I would get emails from real sales reps all the time that were terribly written and they'd go right to spam. I'd also get emails from CEOs that were really well written and I would click them or I'd reply and I engage. Nothing changes. All that changes now is that people with less resources can maybe get an outbound campaign going faster. But if you don't structure it in a way that captures the recipient's attention and gets them to reply like it's just useless, you're just spraying and praying. You're just paying for ChatGPT and credits that you know got you no value. So this is why the biggest in demand job towers here is going to be prompt marketing." Nathan shares: • His counter to Satya Nadella: how AI is transforming SaaS pricing to usage-based models ...not killing the industry!

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