The SaaS Revolution Show · 2025-07-17 · 27 min
In this episode of the SaaS Revolution Show, Alex Theuma talks to Koen Köppen, CEO of Mollie and ex-CTO of Klarna. Koen shares how Mollie is expanding from 6 to 31 markets by 2026, why they prioritise operational efficiency over growth hacks, and how AI reduced their customer contact rate by 3x. Plus: essential lessons for SaaS founders on market expansion, avoiding premature scaling, and embedded finance. Guest links: LinkedIn: Website: Check out the other ways SaaStock is helping SaaS founders move their business forward: SaaStock Europe | Dublin, Ireland Book tickets: SaaStock USA | Austin, Texas Book tickets: SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others ( SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (
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