Lessons in longevity: How Matt Mullenweg scaled Automattic to $500M+ (and what's next)
The SaaS Revolution Show · 2025-04-17 · 35 min
Episode notes
Matt Mullenweg on scaling Automattic to $500M ARR. In this episode of The SaaS Revolution Show, host Alex Theuma sits down with Matt Mullenweg, Co-founder of WordPress and Founder and CEO of Automattic — the company behind WordPress.com, WooCommerce, Tumblr, Beeper, and more. Matt shares the mindset, strategies, and lessons that helped him build one of the most impactful open-source businesses in the world — now generating over $500M in ARR, including: - The mindset and mission behind Automattic. - How AI is reshaping the WordPress ecosystem. - Key lessons from scaling to $500M ARR. - What his ‘ideal’ work week looks like. - How he stays motivated as CEO. Guest links: Linkedin: Check out the other ways SaaStock is helping SaaS founders move their business forward: SaaStock Europe | Dublin, Ireland Book tickets: SaaStock USA | Austin, Texas Book tickets: SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others ( SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (