The SaaS Revolution Show · 2025-05-29 · 36 min
This episode is a re-run of one of our top episodes from 2023. Host Alex Theuma is joined by Marie Martens, Co-Founder of Tally, who shares how the company bootstrapped to 60K MRR with a team of five. Marie shares: - The choice to bootstrap Tally. - Generational expectations for how to 'set yourself up for success' vs reality. - How Tally is positioned against its competition in the form building space. - The journey from idea to securing Tally's first users (including the little trick she used on ProductHunt). - Why Tally chose a freemium model. Guest links: Since this recording, Tally has scaled to $2M ARR - still with a team of five. You can follow the story on the Tally blog: LinkedIn: Website: Check out the other ways SaaStock is helping SaaS founders move their business forward: SaaStock Europe | Dublin, Ireland Book tickets: SaaStock USA | Austin, Texas Book tickets: SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others ( SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (
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