From $150M SaaS exit to building again: Larry Kim on growth and acquisition - The SaaS Revolution Show

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Host Alex Theuma is joined by Larry Kim, Founder and CEO at Customers.ai. "With the benefit of hindsight, it could have been done with even less than $18M. I think what happens is when you raise money, it allows you to make bets that you might not have otherwise made had you been operating on the edge of a knife." In this 35 minute episode, Larry shares: - How he transformed a consulting business into a $55M ARR SaaS company. - The content marketing strategy that generated 50,000 leads per month. - Lessons from his $150M exit to Gannett (USA Today’s parent company). - Why traditional inbound marketing is no longer effective in 2025. - How his new company, Customers.ai, is reshaping digital marketing and lead generation. - His learnings on bootstrapping vs. raising venture capital. Follow Larry Kim: Website: Customers.ai Hear more from Larry Kim at SaaStock USA - He'll be speaking on the Founderpath Center stage sharing more on the WordStream journey and how to know when to sell.