The Ross Simmonds Show · 2026-06-12 · 32 min
In this episode of The Ross Simmonds Show, Ross breaks down why founders often over-focus on perfecting the product while underinvesting in the most important part of business: getting customers to buy. He shares 20 practical customer acquisition tactics covering owned channels, outreach, community building, audience engagement, strategic partnerships, personal branding, and frictionless buying experiences. Key Takeaways and Insights: 1. Shift Your Mindset Around Sales - Stop treating every “no” as personal rejection and start seeing it as progress toward a “yes.” - Customer acquisition requires courage, repetition, and strategic thinking - not a massive budget. - Founders need to understand customer nuance, buying behavior, and how to create urgency around their offer. 2. Own Your Audience with Email - Build and maintain an email list so you can communicate directly with prospects and customers. - Make every email valuable enough to inspire, educate, entertain, or give subscribers a competitive edge. - Avoid using email only for product updates or blog announcements; turn it into a trusted resource. 3.
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