Managing In & Out in B2B Marketing

Episode notes

Amy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares how to set expectations clearly and create a roadmap for an employee’s exit.

• Your CRM is Sabotaging B2B Marketing Efforts65 / 100
• Diagnosing What’s Wrong With Your B2B Marketing Strategy
• Aligning Your B2B Business Around a North Star
• Efficient B2B Brand Building: Communities, Ads & Influencers
• Reporting to Execs: The Numbers That Count