The Revenue Insiders · 2026-04-30 · 37 min
TLDR ; Gong just renamed the CRO role to Chief Revenue Architect. That's not a branding exercise. It's a signal that the top of every go-to-market org is being rebuilt around systems, AI, and the human skills your team can't fake. This week, Dannii Mathers (SBR Consulting) joins us to call out what's actually changing and what every revenue leader needs to do about it. Full Description The shape of the revenue leader job is changing faster than most go-to-market orgs are willing to admit. AI is collapsing the work RevOps used to spend quarters on. Forecasts that took 18 months to build are getting rebuilt in two weeks. Dashboards, deal scoring, account research, even some of the coaching prep work - it's all being compressed. So what's left? The human stuff. The coaching. The connection. The ability to walk into a forecast call and read the room instead of running an interrogation. The ability to develop a frontline sales manager who was a great rep three months ago and has no idea how to lead a team today. This is the conversation we get into with Dannii Mathers, senior consultant and coach at SBR Consulting and co-host of the Growth Workshop podcast.
Salesforce's Contentful Buy and the Future of GTM60 / 100
Why This AI Company Is Growing Enablement w/ Melina Giakas from Clay
The AI SDR Lie Every GTM Leader Needs to Hear
The Go-to-Market Levers Your Sales Managers Don't Know They Have w/ Sarah Bedwell
Why Your Brand Sounds Like Everyone Else's AI Slop with David J. Ebner | Content Workshop