Promoting Europe’s food heritage through a 360° campaign

Episode notes

In this episode of The Retail Influencer by 20/CENT Retail , I tell you about my chat with Philippe Mattart, Managing Director of APAQ-W. Philippe came on the french stream of the podcast to look back at the EuroFoodArt campaign, a European initiative designed to promote food products carrying official European quality labels such as PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication).

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