RITE AID’S Jeanniey Walden on the Synergy of Authenticity, Inspiration, and Relatability in Retail Environments

Episode notes

On today’s episode of The Retail Experience Show, Bobby speaks with Jeanniey Walden , CMO of RITE AID and Ice Cream Executive at Thrifty . They discuss how Jeanniey's acronym AIR (authenticity, inspiration and relatability) is key to drive a successful marketing strategy, how RITE AID makes consistent service across locations part of their company culture, and how the company is incorporating the online experience into their business. They also discuss the future of brick and mortar stores and how they can stay relevant with innovation. Topics discussed: How RITE AID strives to give the best service to their customers and their communities. What AIR stands for and how it guides Jeanniey's leadership in marketing. Why it's important to

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