
The Profit Talk · 2026-03-13 · 27 min
Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! In this episode of The Profit Talk Show, host Susanne Mariga welcomes the incredible Shea Wheat, a world-class event producer and strategist. Shea is a powerhouse who helps entrepreneurs scale their businesses through high-impact events, from intimate masterclasses to massive conferences. Together, we tackle a critical topic - how to use events as a powerful tool to rapidly grow business revenue and deepen audience connection. Whether you are a multiple six-figure earner looking to scale or an established leader, this conversation is packed with practical strategies on one-to-many selling, event logistics, and maximizing your lifetime customer value.