The Private Equity Digital Transformation Show · 2023-03-15 · 15 min
Solo episode with Bruce Sinclair, the host of the show, discussing how smart digital can algorithmically cross sell products for customer expansion and use AI to identify new markets to enter for market expansion. Smart digital improves existing customer expansion strategies and enables new ones for physical products, services and environments, that until now were only available to software companies. Automatic consumable cross selling can be emulated in the industrial sector and any other sector where one product depends on another product to operate. Using AI and data mining to discover market adjacency insights can augment or replace the traditional market expansion playbooks used today. The candidate list of market adjacencies is derived from primary data and only gets deeper and wider with time. Deciding on which market to expand into becomes a repeatable analytical exercise based on real customer data. And unlike traditional techniques, smart digital market expansion also determines the best product configuration and target persona for each potential new market.
Improving Margins and the Exit Multiple with Smart Tech In PE51 / 100Data-Driven Product Expansion and Value Creation for Tech and Software CompaniesBoosting Buy & Build Performance and Market Share Expansion Using AI5 Point Multiple Expansion Through the Digital Dress UpData-Driven Pricing Optimization and Customer Retention